Are consumers really in control?

Tuesday, September 1st, 2009

A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media.  Just the usual signs that consumers are in control, right? I don't think so.  And I don't believe ...

Zappos, Shaq, Whole Foods, Twitter, and you

Thursday, June 18th, 2009

On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson.  The purpose of the event was to swap insights on employing Twitter for business use.  Topics ranged from ...