“All the marketing hype that’s fit to print”Listening through communities
Monday, February 18th, 2008Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi's: Project 501 Design Challenge On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...
