Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
Wednesday, December 19th, 2007
It's been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat.
To become more valuable and durable, marketing executives need to take risks like the marketing execs at L'Oreal, who have launched a viral campaign to support ...
Tags: Avenue A | Razorfish, Garnier, L'Oreal, Marketing, Razorfish, social media, viral marketing
Posted in Agencies, Marketing | No Comments »
“All the marketing hype that’s fit to print”
