Wednesday, June 23rd, 2010
One reason I encourage my Razorfish colleagues to embrace social media is that I believe employees are our best brand ambassadors. Employees who have an active conversation in the markeplace via blogging, Twitter, etc., make the Razorfish brand more authentic while they build their own personal brands at the same ...
Tags: OMMA, Pepsi, Razorfish, Twitter
Posted in Marketing | 16 Comments »
Friday, June 18th, 2010
By now most marketers can recite many examples of how social media has had a measurable impact on a brand, for better or worse. The BP fiasco is not one of those examples. In fact, the aftermath of the BP oil slick disaster suggests that some companies are beyond the ...
Tags: BP, Facebook, Obama, Twitter
Posted in Marketing | 5 Comments »
Tuesday, May 18th, 2010
The build-up to the May 18 re-release of Exile on Main St. has been nothing short of astonishing especially for an album that received mixed reviews on its release in 1972. Jimmy Fallon hosted Rolling Stones Week culminating in the premier of a new documentary about the band, Stones in ...
Tags: Exile on Main St., Mick Jagger, Rolling Stones, social media, Twitter
Posted in Marketing | 1 Comment »
Tuesday, September 1st, 2009
A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media. Just the usual signs that consumers are in control, right?
I don't think so. And I don't believe ...
Tags: Dave Carroll, Dell, JetBlue, Razorfish, Social Influence Marketing, social media, Twitter, Whole Foods, Zappos
Posted in Marketing | 11 Comments »
Thursday, August 13th, 2009
How do you build a digital brand -- one that lives up to digital's potential for immersion and personalization? The following two recent Razorfish client launches highlight the roles of creativity and technology -- and demonstrate some of the nuances of branding the digital way.
Billboard
Billboard posed an interesting challenge ...
Tags: Amnesia Razorfish, Billboard, brand, Facebook, Pink Floyd, Razorfish, Twitter, YouTube
Posted in Marketing | 8 Comments »
Friday, July 3rd, 2009
In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do." They asserted that in the era of consumer participation, brands must spend more time doing things than saying things. Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...
Tags: Amnesia Razorfish, Coke, Pepsi, Razorfish, Social Influence Marketing, social media, Twitter
Posted in Agencies, Digital, Marketing | No Comments »
Thursday, June 18th, 2009
On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson. The purpose of the event was to swap insights on employing Twitter for business use. Topics ranged from ...
Tags: analytics, HubSpot, O'Reilly, random acts of Shaqness, Shaquille O'Neal, Social Influence Marketing, social media, the_real_shaq, Twitalyzer, Twitter, Twitter Grader, Whole Foods, Zappos
Posted in Design, Marketing | 4 Comments »
Sunday, May 10th, 2009
How would you like to make a difference in the lives of at-risk youth?
All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi's®, a client of my employer Razorfish.
By participating in Give Them Hope Now, you'll be supporting the ...
Tags: #gthn, Give Them Hope Now, Harvey Milk, Harvey Milk School, Hetrick-Martin Institute, Levi's, LGBT, LGBTQ, Out Magazine, Razorfish, Social Influence Marketing, The Advocate, Twitter
Posted in Digital, Marketing | No Comments »
Thursday, April 30th, 2009
The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish?
In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...
Tags: #rzcs, Amnesia Razorfish, Barbie, Client Summit, Dave Stewart, Mattel, McDonald's, Porter Gale, Razorfish, recession, Social Influence Marketing, Twitter, Virgin America
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Monday, April 27th, 2009
Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors. Some observations:
The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook. But ...
Tags: Amazon, Facebook, GM, Google, iPhone, Kindle, MySpace, Obama, Playstation, Razorfish, SxSW, Twitter, Wii, Wikipedia, XBox
Posted in Marketing | 3 Comments »
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