Tuesday, September 1st, 2009
A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media. Just the usual signs that consumers are in control, right?
I don't think so. And I don't believe ...
Tags: Dave Carroll, Dell, JetBlue, Razorfish, Social Influence Marketing, social media, Twitter, Whole Foods, Zappos
Posted in Marketing | 11 Comments »
Thursday, August 13th, 2009
How do you build a digital brand -- one that lives up to digital's potential for immersion and personalization? The following two recent Razorfish client launches highlight the roles of creativity and technology -- and demonstrate some of the nuances of branding the digital way.
Billboard
Billboard posed an interesting challenge ...
Tags: Amnesia Razorfish, Billboard, brand, Facebook, Pink Floyd, Razorfish, Twitter, YouTube
Posted in Marketing | 7 Comments »
Friday, July 3rd, 2009
In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do." They asserted that in the era of consumer participation, brands must spend more time doing things than saying things. Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...
Tags: Amnesia Razorfish, Coke, Pepsi, Razorfish, Social Influence Marketing, social media, Twitter
Posted in Agencies, Digital, Marketing | No Comments »
Thursday, June 18th, 2009
On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson. The purpose of the event was to swap insights on employing Twitter for business use. Topics ranged from ...
Tags: analytics, HubSpot, O'Reilly, random acts of Shaqness, Shaquille O'Neal, Social Influence Marketing, social media, the_real_shaq, Twitalyzer, Twitter, Twitter Grader, Whole Foods, Zappos
Posted in Design, Marketing | 4 Comments »
Sunday, May 10th, 2009
How would you like to make a difference in the lives of at-risk youth?
All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi's®, a client of my employer Razorfish.
By participating in Give Them Hope Now, you'll be supporting the ...
Tags: #gthn, Give Them Hope Now, Harvey Milk, Harvey Milk School, Hetrick-Martin Institute, Levi's, LGBT, LGBTQ, Out Magazine, Razorfish, Social Influence Marketing, The Advocate, Twitter
Posted in Digital, Marketing | No Comments »
Thursday, April 30th, 2009
The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish?
In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...
Tags: #rzcs, Amnesia Razorfish, Barbie, Client Summit, Dave Stewart, Mattel, McDonald's, Porter Gale, Razorfish, recession, Social Influence Marketing, Twitter, Virgin America
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Monday, April 27th, 2009
Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors. Some observations:
The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook. But ...
Tags: Amazon, Facebook, GM, Google, iPhone, Kindle, MySpace, Obama, Playstation, Razorfish, SxSW, Twitter, Wii, Wikipedia, XBox
Posted in Marketing | 3 Comments »
Monday, March 23rd, 2009
If you are a fan of the television program The Office, I don't need to explain the photo above. You have to hand it to the creators of The Office: how many television shows do you know of whose fans willingly deface government property to spread around its in-jokes? Oh, ...
Tags: The Office, Twitter, YouTube
Posted in Marketing | 4 Comments »
Saturday, April 26th, 2008
(CNN) -- James Karl Buck helped free himself from an Egyptian jail with a one-word blog post from his cell phone.
Buck, a graduate student from the University of California-Berkeley, was in Mahalla, Egypt, covering an anti-government protest when he and his translator, Mohammed Maree, were arrested April ...
Tags: Twitter
Posted in Marketing | No Comments »
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