Wednesday, August 6th, 2008
At AD:TECH Chicago August 5, Wendy Aldrich of Disney Parks and Resorts mentioned how Disney uses digital media to engage consumers wherever they they are. Her comments provide a fitting pretext for an August 6 announcement from my employer, Avenue A | Razorfish, and Pluck Corp., to develop a ...
Tags: AD:TECH, Avenue A | Razorfish, Pluck, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 5 Comments »
Thursday, June 19th, 2008
How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website.
Enter the Best Buy Summer Hub.
Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...
Tags: Avenue A | Razorfish, Best Buy, Facebook, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 2 Comments »
Wednesday, June 18th, 2008
What do a liquor company, sports brand, and a body deodorant have in common?
Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...
Tags: Amnesia Group, Axe, e-Crusade, Facebook, Lynx, MySpace, Nike, ninemsnm, Smirnoff, Social Influence Marketing, social media, Unilever
Posted in Marketing | No Comments »
Monday, June 16th, 2008
[slideshare id=468792&doc=internetretailerfinal-1213563231913033-9&w=425]
Have you ever wanted to get grounded in some basic web 2.0 concepts but were afraid to ask? On June 10, my Avenue A | Razorfish colleague Dave Friedman provided some answers in his presentation "Web 2.0: A Reality Check" at the Internet Retailer 2008 Conference. I ...
Tags: Avenue A | Razorfish, internet, Razorfish, retail, Social Influence Marketing, social media, web 2.0
Posted in Marketing | 1 Comment »
Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
Wednesday, May 21st, 2008
On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...
Tags: Amnesia, Avenue A | Razorfish, Beatles, Charlene Li, Client Summit, Ford, Forrester Research, George Martin, Levi's, Microsoft, Razorfish, rock, Social Influence Marketing, social media, Surface
Posted in Marketing | 2 Comments »
Monday, May 5th, 2008
Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...
Tags: Avenue A | Razorfish, Digital, engagement, film, Indiana Jones, Jehane Noujaim, Marketing, Pangea, Pangea Day, Razorfish, Social Influence Marketing, social media, TED
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
In an afternoon session April 8, Josh Bernoff and Charlene Li, ...
Tags: Design, engagement, Forrester, Groundswell, social media
Posted in Digital, Marketing | No Comments »
Wednesday, March 12th, 2008
Just in time for the NCAA Men's Basketball Tournament, Sheraton Hotels & Resorts has worked with my employer Avenue A | Razorfish to launch an innovative user-generated marketing campaign, SheratonWave.com. On the SheratonWave site, sports fans can post videos of themselves performing the iconic hand "wave" (hitherto an experience ...
Tags: Avenue A | Razorfish, NCAA, Razorfish, Sheraton, social media
Posted in Marketing | 2 Comments »
Monday, February 18th, 2008
Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them.
Levi's: Project 501 Design Challenge
On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...
Tags: Avenue A | Razorfish, Crystal Light, Design, Kraft, Levi's, Razorfish, social media, wellness
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
“All the marketing hype that’s fit to print”
