Tuesday, May 18th, 2010
The build-up to the May 18 re-release of Exile on Main St. has been nothing short of astonishing especially for an album that received mixed reviews on its release in 1972. Jimmy Fallon hosted Rolling Stones Week culminating in the premier of a new documentary about the band, Stones in ...
Tags: Exile on Main St., Mick Jagger, Rolling Stones, social media, Twitter
Posted in Marketing | 1 Comment »
Wednesday, December 9th, 2009
Embracing social media is like speaking in public. Technically any company can do it. But doing it well is a different story. On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively.
The Razorfish Social Influence Marketing ...
Tags: Carnival Cruise Lines, Levi's, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 7 Comments »
Sunday, November 8th, 2009
If you are tired of being told by some self-righteous nabob that "the consumer is in control" and "your brand no longer matters," I have the perfect antidote for you: the third annual FEED: The Razorfish Digital Brand Experience Report, which was just published.
FEED discusses the results of an annual ...
Tags: FEED, Razorfish, social media
Posted in Marketing | 12 Comments »
Thursday, September 24th, 2009
If you are a marketing executive, you need to be actively involved in shaping your company's employee social media guidelines. I know from experience. I'm the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which we updated recently and made publicly available on September 24. ...
Tags: Razorfish, Social Influence Marketing, social media
Posted in Marketing | 10 Comments »
Tuesday, September 1st, 2009
This blog post comes to you live from ad:tech Chicago 2009. On September 1, my Razorfish colleague Andrea Harrison challenges marketers to understand consumers in context of their social behaviors -- known as social graph analysis. It's an important topic that leads to better customer insights.
Andrea asserts that traditional forms ...
Tags: Razorfish, social media
Posted in Marketing | 4 Comments »
Tuesday, September 1st, 2009
A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media. Just the usual signs that consumers are in control, right?
I don't think so. And I don't believe ...
Tags: Dave Carroll, Dell, JetBlue, Razorfish, Social Influence Marketing, social media, Twitter, Whole Foods, Zappos
Posted in Marketing | 11 Comments »
Monday, July 13th, 2009
If you're trying to build a brand through social media or influencers, chances are you've experienced a steep learning curve. Well, don't feel so bad -- you have plenty of company according to a new report launched by my employer Razorfish.
According to Fluent: The Razorfish Social Influence Marketing Report, companies ...
Tags: Advertising Age, Dave Knox, Guy Kawasaki, Intel, Levi's, Mattel, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 5 Comments »
Friday, July 3rd, 2009
In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do." They asserted that in the era of consumer participation, brands must spend more time doing things than saying things. Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...
Tags: Amnesia Razorfish, Coke, Pepsi, Razorfish, Social Influence Marketing, social media, Twitter
Posted in Agencies, Digital, Marketing | No Comments »
Thursday, June 18th, 2009
On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson. The purpose of the event was to swap insights on employing Twitter for business use. Topics ranged from ...
Tags: analytics, HubSpot, O'Reilly, random acts of Shaqness, Shaquille O'Neal, Social Influence Marketing, social media, the_real_shaq, Twitalyzer, Twitter, Twitter Grader, Whole Foods, Zappos
Posted in Design, Marketing | 4 Comments »
Wednesday, May 27th, 2009
In the Marketing Hitch Ad Industry Innovator series, David Wiggs was kind enough to profile Razorfish and my role as vice president of marketing. David indicates that Razorfish has "helped reshape marketing conversations by leading public, transparent discussions on how digital touches all aspects of the marketing enterprise." In my ...
Tags: Marketing, Razorfish, Social Influence Marketing, social media
Posted in Agencies, Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
