Avenue A | Razorfish, Pluck to develop social media offering

Wednesday, August 6th, 2008

At AD:TECH Chicago August 5, Wendy Aldrich of Disney Parks and Resorts mentioned how Disney uses digital media to engage consumers wherever they they are. Her comments provide a fitting pretext for an August 6 announcement from my employer, Avenue A | Razorfish, and Pluck Corp., to develop a ...

Best Buy launches Summer Hub

Thursday, June 19th, 2008

How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website. Enter the Best Buy Summer Hub. Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...

Smirnoff, Nike, and Lynx embrace Social Influence Marketing

Wednesday, June 18th, 2008

What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...

Web 2.0: A reality check

Monday, June 16th, 2008

[slideshare id=468792&doc=internetretailerfinal-1213563231913033-9&w=425] Have you ever wanted to get grounded in some basic web 2.0 concepts but were afraid to ask? On June 10, my Avenue A | Razorfish colleague Dave Friedman provided some answers in his presentation "Web 2.0: A Reality Check" at the Internet Retailer 2008 Conference. I ...

Coors embraces Social Influence Marketing™

Monday, June 9th, 2008

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...

Two lessons from the Avenue A | Razorfish Client Summit

Wednesday, May 21st, 2008

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...

Don’t miss Pangea Day May 10

Monday, May 5th, 2008

Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...