Wednesday, December 9th, 2009
Embracing social media is like speaking in public. Technically any company can do it. But doing it well is a different story. On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively.
The Razorfish Social Influence Marketing ...
Tags: Carnival Cruise Lines, Levi's, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 6 Comments »
Thursday, September 24th, 2009
If you are a marketing executive, you need to be actively involved in shaping your company's employee social media guidelines. I know from experience. I'm the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which we updated recently and made publicly available on September 24. ...
Tags: Razorfish, Social Influence Marketing, social media
Posted in Marketing | 10 Comments »
Tuesday, September 1st, 2009
A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media. Just the usual signs that consumers are in control, right?
I don't think so. And I don't believe ...
Tags: Dave Carroll, Dell, JetBlue, Razorfish, Social Influence Marketing, social media, Twitter, Whole Foods, Zappos
Posted in Marketing | 11 Comments »
Monday, July 13th, 2009
If you're trying to build a brand through social media or influencers, chances are you've experienced a steep learning curve. Well, don't feel so bad -- you have plenty of company according to a new report launched by my employer Razorfish.
According to Fluent: The Razorfish Social Influence Marketing Report, companies ...
Tags: Advertising Age, Dave Knox, Guy Kawasaki, Intel, Levi's, Mattel, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 5 Comments »
Friday, July 3rd, 2009
In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do." They asserted that in the era of consumer participation, brands must spend more time doing things than saying things. Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...
Tags: Amnesia Razorfish, Coke, Pepsi, Razorfish, Social Influence Marketing, social media, Twitter
Posted in Agencies, Digital, Marketing | No Comments »
Thursday, June 18th, 2009
On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson. The purpose of the event was to swap insights on employing Twitter for business use. Topics ranged from ...
Tags: analytics, HubSpot, O'Reilly, random acts of Shaqness, Shaquille O'Neal, Social Influence Marketing, social media, the_real_shaq, Twitalyzer, Twitter, Twitter Grader, Whole Foods, Zappos
Posted in Design, Marketing | 4 Comments »
Wednesday, May 27th, 2009
In the Marketing Hitch Ad Industry Innovator series, David Wiggs was kind enough to profile Razorfish and my role as vice president of marketing. David indicates that Razorfish has "helped reshape marketing conversations by leading public, transparent discussions on how digital touches all aspects of the marketing enterprise." In my ...
Tags: Marketing, Razorfish, Social Influence Marketing, social media
Posted in Agencies, Marketing | 1 Comment »
Sunday, May 10th, 2009
How would you like to make a difference in the lives of at-risk youth?
All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi's®, a client of my employer Razorfish.
By participating in Give Them Hope Now, you'll be supporting the ...
Tags: #gthn, Give Them Hope Now, Harvey Milk, Harvey Milk School, Hetrick-Martin Institute, Levi's, LGBT, LGBTQ, Out Magazine, Razorfish, Social Influence Marketing, The Advocate, Twitter
Posted in Digital, Marketing | No Comments »
Thursday, April 30th, 2009
The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish?
In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...
Tags: #rzcs, Amnesia Razorfish, Barbie, Client Summit, Dave Stewart, Mattel, McDonald's, Porter Gale, Razorfish, recession, Social Influence Marketing, Twitter, Virgin America
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Sunday, March 8th, 2009
The fifth annual Digital Outlook Report, published today by my employer Razorfish, feels more relevant than ever. Razorfish issues the DOR to help marketers make smarter decisions about where to make their digital media spend. And in a recession, marketers are under more pressure to justify how they spend those ...
Tags: Diigtal Outlook Report, Razorfish, Social Influence Marketing
Posted in Marketing | 12 Comments »
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