“All the marketing hype that’s fit to print”Sheraton enables user-generated March Madness
Wednesday, March 12th, 2008Just in time for the NCAA Men's Basketball Tournament, Sheraton Hotels & Resorts has worked with my employer Avenue A | Razorfish to launch an innovative user-generated marketing campaign, SheratonWave.com. On the SheratonWave site, sports fans can post videos of themselves performing the iconic hand "wave" (hitherto an experience ...
