Monday, June 16th, 2008
[slideshare id=468792&doc=internetretailerfinal-1213563231913033-9&w=425]
Have you ever wanted to get grounded in some basic web 2.0 concepts but were afraid to ask? On June 10, my Avenue A | Razorfish colleague Dave Friedman provided some answers in his presentation "Web 2.0: A Reality Check" at the Internet Retailer 2008 Conference. I ...
Tags: Avenue A | Razorfish, internet, Razorfish, retail, Social Influence Marketing, social media, web 2.0
Posted in Marketing | 1 Comment »
Tuesday, May 20th, 2008
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...
Tags: AT&T, Avenue A | Razorfish, Design, Microsoft, Razorfish, retail, Surface
Posted in Agencies, Design, Digital, Marketing | No Comments »
Sunday, April 27th, 2008
What makes a brand authentic?
I recently found out one chilly April day at the Maid-Rite diner, an unassuming hamburger stand operating in a modest neighborhood in Springfield, Illinois.
Tags: Maid-Rite, Marketing, restaurants, retail, Route 66, Springfield
Posted in Marketing | 2 Comments »
Friday, November 23rd, 2007
I awoke with a start at 2:50 a.m.
I lay awake in the darkness of my quiet home acutely aware of a vow I'd made yesterday over Thanksgiving dinner to experience Black Friday first-hand -- not just vicariously through breathless media reporting, but in person with the shoppers and retailers in ...
Tags: Black Friday, Marketing, retail
Posted in Marketing | 3 Comments »
Thursday, November 22nd, 2007
Let's hear it for JCPenney and Kohl's -- open at 4:00 a.m. on Black Friday 2007, selling the same old stuff . . . . oops, I mean SALE! SALE! SALE-ing some incredible values. I see that Burlington Coat Factory opens at 7:00 a.m. What whimps.
Tags: Black Friday, Marketing, retail
Posted in Marketing | No Comments »
Thursday, November 22nd, 2007
Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be "immersive marketing," or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes.
My employer Avenue A | Razorfish completed a Digital Consumer Behavior Study in 2007 ...
Tags: Ambrielle, Avenue A | Razorfish, Carnival, Funship Island, JCPenney, Marketing, Razorfish, retail
Posted in Digital, Marketing | 1 Comment »
Friday, November 2nd, 2007
While the blogosphere was doting on Radiohead's digital release of In Rainbows, the Eagles were making their own attempt to sidestep the recording industry with the release of Long Road out of Eden. But I'm not so sure I get the Eagles' approach. For its first studio recording ...
Tags: Eagles, Marketing, retail, rock, Wal-Mart
Posted in Digital, Marketing | No Comments »
“All the marketing hype that’s fit to print”
