Friday, June 13th, 2008
In previous blog posts, I've discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall Street Journal, which discusses how U.S. churches are acting ...
Tags: religion, Starbucks, Troy Gramling, Wall Street Journal
Posted in Marketing | 7 Comments »
Tuesday, December 25th, 2007
What do the Rolling Stones have in common with Willow Creek Community Church in South Barrington, Illinois?
They both rely on live spectacle as their savior.
Tags: Christianity, Jesus, Marketing, religion
Posted in Marketing | No Comments »
Tuesday, November 6th, 2007
Industry pundits like Forrester Research continue to urge their clients (correctly) to think in terms of multichannel marketing and retailing. Consumers expect a seamless experience from your brand anytime, anyplace, anywhere, and we have the power to say no to companies that fall short of our expectations. So who provides ...
Tags: Creflo Dollar, Marketing, religion, televangelists
Posted in Marketing | No Comments »
“All the marketing hype that’s fit to print”
