Marketers must think like technologists

Friday, February 12th, 2010

At the recent Razorfish Technology Summit, CEO Bob Lord declared that "CMOs who do not understand technology will die."  In that spirit, on February 10, my employer Razorfish published its first-ever Razorfish 5: Five Technologies That Will Change Your Business under the guidance of Razorfish Chief Technology Officer Ray Velez.  ...

iPad could unleash creativity

Thursday, January 28th, 2010

The unveiling of the Apple iPad has inspired much commentary among my Razorfish colleagues.  I've read tongue-in-cheek reactions from Amnesia Razorfish.  Domenic Venuto, head of the Razorfish media/entertainment practice in New York, has discussed the iPad's implications for the publishing industry in a MediaPost article.  And emerging media director Jeremy ...

The Top 10 Searches of the Decade

Thursday, January 21st, 2010

Tired of reading lengthy analyses of the decade we just left behind?  My employer Razorfish has a solution: a visual depiction of the major trends affecting search engine marketing throughout the past 10 years.   A Decade in Search is a rich media experience that touches upon major trends and events ...

Escaping the social media echo chamber

Wednesday, December 9th, 2009

Embracing social media is like speaking in public.  Technically any company can do it.  But doing it well is a different story.  On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively. The Razorfish Social Influence Marketing ...

A clever product for clever (digital) moms

Thursday, December 3rd, 2009

How do you discuss diaper pails in the digital world? My employer Razorfish helped Munchkin Inc. address this challenge by involving social influencers (moms) through the new Diaperpail microsite that launched in November.  The work is a good example of how Social Influence Marketing can help a company roll out a ...

Razorfone takes retail from ho-hum to fun

Wednesday, November 25th, 2009

Recently I discussed how technology helps marketers create experiences that build businesses.  As if on cue, the Razorfish Emerging Experiences team just released Razorfone -- an application that shows how multitouch technology can turn the boring process of buying a mobile phone into an immersive experience. Razorfone uses the Razorfish Touch ...

Technology = customer experience in 2010

Friday, November 20th, 2009

AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business.  As my Razorfish colleague Joe Mele wrote, "You better have ...

Razorfish: the empire strikes back

Sunday, November 8th, 2009

If you are tired of being told by some self-righteous nabob that "the consumer is in control" and "your brand no longer matters," I have the perfect antidote for you: the third annual FEED: The Razorfish Digital Brand Experience Report, which was just published. FEED discusses the results of an annual ...

Straight talk from Razorfish Chairman Clark Kokich

Friday, October 30th, 2009

Props to Razorfish chairman Clark Kokich for launching his blog, "Something to Think About."  You should care about this one if: You want a no-BS perspective on marketing from an executive who has been there, done that. You're tired of blogs from senior executives that have been so carefully vetted that they ...

Auto shopping in 3-D

Thursday, October 1st, 2009

Razorfish operations in Germany, known as Neue Digitale/Razorfish, have launched the first real-time 3-D configurator for Microsoft Surface -- which makes it possible for multiple customers to design their own Audi A4 automobile together.  Consumers can collaborate to design their own car, including adjusting the paint finish and selecting packaging ...