Friday, February 12th, 2010
At the recent Razorfish Technology Summit, CEO Bob Lord declared that "CMOs who do not understand technology will die." In that spirit, on February 10, my employer Razorfish published its first-ever Razorfish 5: Five Technologies That Will Change Your Business under the guidance of Razorfish Chief Technology Officer Ray Velez. ...
Tags: agile, cloud, Razorfish
Posted in Marketing | 4 Comments »
Thursday, January 28th, 2010
The unveiling of the Apple iPad has inspired much commentary among my Razorfish colleagues. I've read tongue-in-cheek reactions from Amnesia Razorfish. Domenic Venuto, head of the Razorfish media/entertainment practice in New York, has discussed the iPad's implications for the publishing industry in a MediaPost article. And emerging media director Jeremy ...
Tags: Apple, iPad, Kindle, Razorfish
Posted in Marketing | 6 Comments »
Thursday, January 21st, 2010
Tired of reading lengthy analyses of the decade we just left behind? My employer Razorfish has a solution: a visual depiction of the major trends affecting search engine marketing throughout the past 10 years. A Decade in Search is a rich media experience that touches upon major trends and events ...
Tags: Baidu, Britney Spears, Facebook, Lord of the Rings, MySpace, Obama, Razorfish, search, Shakira, Wikipedia, World Cup
Posted in Marketing | 2 Comments »
Wednesday, December 9th, 2009
Embracing social media is like speaking in public. Technically any company can do it. But doing it well is a different story. On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively.
The Razorfish Social Influence Marketing ...
Tags: Carnival Cruise Lines, Levi's, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 6 Comments »
Thursday, December 3rd, 2009
How do you discuss diaper pails in the digital world?
My employer Razorfish helped Munchkin Inc. address this challenge by involving social influencers (moms) through the new Diaperpail microsite that launched in November. The work is a good example of how Social Influence Marketing can help a company roll out a ...
Tags: Digital, Razorfish
Posted in Marketing | 2 Comments »
Wednesday, November 25th, 2009
Recently I discussed how technology helps marketers create experiences that build businesses. As if on cue, the Razorfish Emerging Experiences team just released Razorfone -- an application that shows how multitouch technology can turn the boring process of buying a mobile phone into an immersive experience.
Razorfone uses the Razorfish Touch ...
Tags: Razorfish, Razorfone, Surface
Posted in Marketing | 4 Comments »
Friday, November 20th, 2009
AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo.
Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business. As my Razorfish colleague Joe Mele wrote, "You better have ...
Tags: 3-D, AT&T, CGI, cloud computing, Coors Light, Mercedes-Benz, multitouch, Razorfish, Surface
Posted in Marketing | 3 Comments »
Sunday, November 8th, 2009
If you are tired of being told by some self-righteous nabob that "the consumer is in control" and "your brand no longer matters," I have the perfect antidote for you: the third annual FEED: The Razorfish Digital Brand Experience Report, which was just published.
FEED discusses the results of an annual ...
Tags: FEED, Razorfish, social media
Posted in Marketing | 12 Comments »
Friday, October 30th, 2009
Props to Razorfish chairman Clark Kokich for launching his blog, "Something to Think About." You should care about this one if:
You want a no-BS perspective on marketing from an executive who has been there, done that.
You're tired of blogs from senior executives that have been so carefully vetted that they ...
Tags: Razorfish
Posted in Marketing | No Comments »
Thursday, October 1st, 2009
Razorfish operations in Germany, known as Neue Digitale/Razorfish, have launched the first real-time 3-D configurator for Microsoft Surface -- which makes it possible for multiple customers to design their own Audi A4 automobile together. Consumers can collaborate to design their own car, including adjusting the paint finish and selecting packaging ...
Tags: 3-D, Audi, Razorfish, Surface
Posted in Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
