Wednesday, September 1st, 2010
When was the last time you embraced the unknown at work? Maybe when you plunged into social media even though you felt like you didn't know what you were doing?
If you are willing to experiment with something new, you know how uncomfortable it feels, sometimes even like you are in ...
Tags: Led Zeppelin, Razorfish, Robert Plant
Posted in Marketing | 2 Comments »
Tuesday, August 24th, 2010
Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation options and involve their Facebook friends in the planning and ...
Tags: Carnival, Delta Air Lines, Facebook, Forrester, Razorfish
Posted in Marketing | 1 Comment »
Friday, August 20th, 2010
An Intel Core Processor isn't the sort of product a consumer can test drive before buying -- or is it?
As described in Brandweek, my employer Razorfish recently launched for Intel a new website that makes it possible for consumers to learn more about Intel Core processors -- not through a ...
Tags: Intel, Razorfish
Posted in Marketing | 2 Comments »
Monday, August 16th, 2010
Being able to enjoy a glass of clean, safe water is probably something you take for granted, like the sun rising every day. And yet a billion people in the world lack access to safe water. My employer Razorfish just helped nonprofit charity: water launch a campaign to address this ...
Tags: Bayaka, Central African Republic, charity water, Razorfish
Posted in Marketing | 5 Comments »
Wednesday, June 23rd, 2010
One reason I encourage my Razorfish colleagues to embrace social media is that I believe employees are our best brand ambassadors. Employees who have an active conversation in the markeplace via blogging, Twitter, etc., make the Razorfish brand more authentic while they build their own personal brands at the same ...
Tags: OMMA, Pepsi, Razorfish, Twitter
Posted in Marketing | 16 Comments »
Monday, May 24th, 2010
Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend by Razorfish clients. Here are a few highlights from the ...
Tags: Brazil, Classe C, Mercedes-Benz, MillerCoors, Razorfish
Posted in Marketing | 3 Comments »
Monday, May 17th, 2010
How do creative ideas flourish? The May 14 issue of Entertainment Weekly provides one perspective through an oral history of the development of the pilot episode of Lost, as told by many of the principal players, including J.J. Abrams. Two lessons emerge for me, and I think these are relevant ...
Tags: Beatles, Bullitt, Eagles, J.J. Abrams, Lost, Razorfish
Posted in Marketing | 3 Comments »
Monday, April 26th, 2010
I finally did it: after resisting peer pressure to complicate my life with another social media application, I joined Foursquare. (Is that what you do? "Join" Foursquare? "Fan" Foursquare?) After all, I work for Razorfish, a company that took pride in earning a "Swarm" badge on Foursquare Day. If you ...
Tags: #FMF10, Forrester Research, Foursquare, Razorfish
Posted in Marketing | 6 Comments »
Monday, April 12th, 2010
As Microsoft announced today, consumers will be able to purchase the new Microsoft KIN smart phone at retailers soon. Meantime my employer Razorfish is busy helping Microsoft share the KIN with consumers through a new brand website, KIN.com. I think the Microsoft/Razorfish KIN partnership shows how intertwined technology and a ...
Tags: KIN, Microsoft, Razorfish, Silverlight
Posted in Marketing | 2 Comments »
Friday, February 12th, 2010
At the recent Razorfish Technology Summit, CEO Bob Lord declared that "CMOs who do not understand technology will die." In that spirit, on February 10, my employer Razorfish published its first-ever Razorfish 5: Five Technologies That Will Change Your Business under the guidance of Razorfish Chief Technology Officer Ray Velez. ...
Tags: agile, cloud, Razorfish
Posted in Marketing | 5 Comments »
“All the marketing hype that’s fit to print”
