Wednesday, August 6th, 2008
At AD:TECH Chicago August 5, Wendy Aldrich of Disney Parks and Resorts mentioned how Disney uses digital media to engage consumers wherever they they are. Her comments provide a fitting pretext for an August 6 announcement from my employer, Avenue A | Razorfish, and Pluck Corp., to develop a ...
Tags: AD:TECH, Avenue A | Razorfish, Pluck, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 5 Comments »
Friday, July 25th, 2008
Check out "Confessions of a Summer Intern" a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning on my team for several weeks. She has ...
Tags: Agencies, Avenue A | Razorfish, Digital, Razorfish
Posted in Agencies, Digital, Marketing | 1 Comment »
Saturday, June 21st, 2008
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In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...
Tags: Apple, Avenue A | Razorfish, brand, Cannes, Coca-Cola, Digital, eBay, Flickr, Google, IKEA, Interbrand, Mercedes, Netflix, Nike, Razorfish, YouTube
Posted in Agencies, Digital, Marketing | 2 Comments »
Thursday, June 19th, 2008
How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website.
Enter the Best Buy Summer Hub.
Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...
Tags: Avenue A | Razorfish, Best Buy, Facebook, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 2 Comments »
Wednesday, June 18th, 2008
Is there such a thing as a digital brand? Joe Crump certainly thinks so.
Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...
Tags: Avenue A | Razorfish, brand, Cannes, Charlene Li, Flickr, Forrester, Groundswell, IBM, Josh Bernoff, Netflix, Nike, Razorfish
Posted in Marketing | No Comments »
Monday, June 16th, 2008
[slideshare id=468792&doc=internetretailerfinal-1213563231913033-9&w=425]
Have you ever wanted to get grounded in some basic web 2.0 concepts but were afraid to ask? On June 10, my Avenue A | Razorfish colleague Dave Friedman provided some answers in his presentation "Web 2.0: A Reality Check" at the Internet Retailer 2008 Conference. I ...
Tags: Avenue A | Razorfish, internet, Razorfish, retail, Social Influence Marketing, social media, web 2.0
Posted in Marketing | 1 Comment »
Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
Wednesday, May 21st, 2008
On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...
Tags: Amnesia, Avenue A | Razorfish, Beatles, Charlene Li, Client Summit, Ford, Forrester Research, George Martin, Levi's, Microsoft, Razorfish, rock, Social Influence Marketing, social media, Surface
Posted in Marketing | 2 Comments »
Tuesday, May 20th, 2008
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...
Tags: AT&T, Avenue A | Razorfish, Design, Microsoft, Razorfish, retail, Surface
Posted in Agencies, Design, Digital, Marketing | No Comments »
Monday, May 5th, 2008
Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...
Tags: Avenue A | Razorfish, Digital, engagement, film, Indiana Jones, Jehane Noujaim, Marketing, Pangea, Pangea Day, Razorfish, Social Influence Marketing, social media, TED
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
