“All the marketing hype that’s fit to print”Publicis Groupe/Razorfish: it’s all about the brand
Monday, August 10th, 2009On August 9, Microsoft and Publicis Groupe announced that Publicis Groupe has agreed to acquire my employer Razorfish. (At Razorfish, we announced the agreement on Twitter.) The deal is expected to close in the fourth quarter. The rationale is simple: Publicis Groupe has a stated goal of broadening the breadth ...
