“All the marketing hype that’s fit to print”Post Cereals: a fresh approach to corporate giving
Wednesday, July 1st, 2009According to McKinsey Quarterly, corporations are responding to consumers' growing expectations to make corporate philanthropy a higher priority. Post Cereals recently demonstrated an innovative approach to giving. On June 29, Pebbles, a Post Cereals brand, announced that my employer Razorfish has helped launch PebPals, a philanthropic campaign that supports Australia Zoo ...
