The Top 10 Searches of the Decade

Thursday, January 21st, 2010

Tired of reading lengthy analyses of the decade we just left behind?  My employer Razorfish has a solution: a visual depiction of the major trends affecting search engine marketing throughout the past 10 years.   A Decade in Search is a rich media experience that touches upon major trends and events ...

Obama.com & You

Tuesday, May 12th, 2009

View more presentations from David Deal. At FIAP Buenos Aires, my Razorfish colleague Joe Crump discussed seven tactics that marketers can learn from Barack Obama, America's first digital president.  I've reproduced his presentation here and highly recommend you take a moment to browse through it. The seven tactics are: 1. Got a ...

Who are the top 50 social brands?

Monday, April 27th, 2009

Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors.  Some observations: The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook.  But ...

The Obamas and the presidential brand promise

Friday, February 27th, 2009

Only in America: the United States struggles through a withering recession, and yet the personal attire of Barack and Michelle Obama creates a national controversy.  Barack Obama is accused of turning the Oval office into a locker room for discarding his suit jacket.  Michelle Obama raises eyebrows for baring her ...