Friday, July 25th, 2008
Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through experiences that engage consumers, online and offline. ...
Tags: Avenue A | Razorfish, Best Buy, Forrester, Gartner, JupiterResearch, Marketing, Nike
Posted in Marketing | No Comments »
Saturday, June 21st, 2008
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In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...
Tags: Apple, Avenue A | Razorfish, brand, Cannes, Coca-Cola, Digital, eBay, Flickr, Google, IKEA, Interbrand, Mercedes, Netflix, Nike, Razorfish, YouTube
Posted in Agencies, Digital, Marketing | 2 Comments »
Wednesday, June 18th, 2008
Is there such a thing as a digital brand? Joe Crump certainly thinks so.
Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...
Tags: Avenue A | Razorfish, brand, Cannes, Charlene Li, Flickr, Forrester, Groundswell, IBM, Josh Bernoff, Netflix, Nike, Razorfish
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Wednesday, June 18th, 2008
What do a liquor company, sports brand, and a body deodorant have in common?
Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...
Tags: Amnesia Group, Axe, e-Crusade, Facebook, Lynx, MySpace, Nike, ninemsnm, Smirnoff, Social Influence Marketing, social media, Unilever
Posted in Marketing | No Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
Normally these kinds of events are hosted by an executive who ...
Tags: Avenue A | Razorfish, Forrester, IKEA, Nike, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
