Thursday, July 2nd, 2009
In earlier blog posts, I've discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession. All along, Mercedes-Benz USA has been doing just that.
Case in point: as announced recently, MBUSA has launched the 2010 E-Class automobile with the support of a major online/offline ...
Tags: Mercedes-Benz, New York Times, OPA, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Monday, April 27th, 2009
Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED. MillerCoors is the latest example of a company that proves the point. Rather than ...
Tags: Forrester, Intel, MillerCoors, New York Times, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
“All the marketing hype that’s fit to print”
