Sheraton enables user-generated March Madness

Wednesday, March 12th, 2008

Just in time for the NCAA Men's Basketball Tournament, Sheraton Hotels & Resorts has worked with my employer Avenue A | Razorfish to launch an innovative user-generated marketing campaign, SheratonWave.com. On the SheratonWave site, sports fans can post videos of themselves performing the iconic hand "wave" (hitherto an experience ...

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Now that’s what I call superhype, part 3

Thursday, December 27th, 2007

I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day of celebration and beauty. Yes, I'm talking about the Motor ...

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