Monday, April 12th, 2010
As Microsoft announced today, consumers will be able to purchase the new Microsoft KIN smart phone at retailers soon. Meantime my employer Razorfish is busy helping Microsoft share the KIN with consumers through a new brand website, KIN.com. I think the Microsoft/Razorfish KIN partnership shows how intertwined technology and a ...
Tags: KIN, Microsoft, Razorfish, Silverlight
Posted in Marketing | 2 Comments »
Monday, August 10th, 2009
On August 9, Microsoft and Publicis Groupe announced that Publicis Groupe has agreed to acquire my employer Razorfish. (At Razorfish, we announced the agreement on Twitter.) The deal is expected to close in the fourth quarter. The rationale is simple: Publicis Groupe has a stated goal of broadening the breadth ...
Tags: Denuo, Digitas, Microsoft, Publicis Groupe, Razorfish, Starcom, VivaKi, Zenith Optimedia
Posted in Agencies, Digital, Marketing | 3 Comments »
Monday, January 19th, 2009
Razorfish employs the kinds of people Forrester Research describes as "creators," or individuals who actively contribute to social media communities through their own blogs or other uploaded content. You can find many creators in the Razorfish Chicago office (where I work), home of the Doodle Wall.
The Doodle Wall, adjacent to ...
Tags: Microsoft, multi-touch, Razorfish, social media, Surface
Posted in Marketing | No Comments »
Wednesday, May 21st, 2008
On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...
Tags: Amnesia, Avenue A | Razorfish, Beatles, Charlene Li, Client Summit, Ford, Forrester Research, George Martin, Levi's, Microsoft, Razorfish, rock, Social Influence Marketing, social media, Surface
Posted in Marketing | 2 Comments »
Tuesday, May 20th, 2008
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...
Tags: AT&T, Avenue A | Razorfish, Design, Microsoft, Razorfish, retail, Surface
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Wednesday, April 2nd, 2008
I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...
Tags: AT&T, Avenue A | Razorfish, Design, Marketing, Microsoft, Razorfish, Surface
Posted in Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
