Monday, May 24th, 2010
Today my employer Razorfish announces the publication of the sixth annual Razorfish Outlook Report. This report takes a hard look at trends affecting the chief marketing officer, drawing on essays from thought leaders and an analysis of 2009 media spend by Razorfish clients. Here are a few highlights from the ...
Tags: Brazil, Classe C, Mercedes-Benz, MillerCoors, Razorfish
Posted in Marketing | 3 Comments »
Friday, November 20th, 2009
AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo.
Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business. As my Razorfish colleague Joe Mele wrote, "You better have ...
Tags: 3-D, AT&T, CGI, cloud computing, Coors Light, Mercedes-Benz, multitouch, Razorfish, Surface
Posted in Marketing | 3 Comments »
Thursday, July 2nd, 2009
In earlier blog posts, I've discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession. All along, Mercedes-Benz USA has been doing just that.
Case in point: as announced recently, MBUSA has launched the 2010 E-Class automobile with the support of a major online/offline ...
Tags: Mercedes-Benz, New York Times, OPA, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »