Thursday, July 24th, 2008
In a recent blog post, I shared the story of a bright and talented 20-something job candidate who confessed to me that she'd never purchased a print edition of any newspaper in her life because she's so comfortable consuming all her media digitally. Invariably this story evokes frowns ...
Tags: Cubs, Digital, media, Tribune
Posted in Digital, Marketing | 4 Comments »
Tuesday, February 26th, 2008
No, I don't mean the insightful content, which I read religiously -- I mean the cluttered advertisements that get in the way of the magazine, like the slickly produced but physically obtrusive inserts pictured above. Like a lot of Advertising Age readers, I tuck its issues into my briefcase ...
Tags: Marketing, media
Posted in Design, Marketing | 5 Comments »
Sunday, February 24th, 2008
The 2008 Digital Outlook Report, now available from my employer Avenue A | Razorfish, is a must-read for anyone in marketing.
This annual report helps marketers understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media. A ...
Tags: Avenue A | Razorfish, Digital Outlook Report, Marketing, media, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »