This is why we read digital media

Thursday, July 24th, 2008

In a recent blog post, I shared the story of a bright and talented 20-something job candidate who confessed to me that she'd never purchased a print edition of any newspaper in her life because she's so comfortable consuming all her media digitally. Invariably this story evokes frowns ...

Marketing rant: Advertising Age is full of crap

Tuesday, February 26th, 2008

No, I don't mean the insightful content, which I read religiously -- I mean the cluttered advertisements that get in the way of the magazine, like the slickly produced but physically obtrusive inserts pictured above. Like a lot of Advertising Age readers, I tuck its issues into my briefcase ...

Avenue A | Razorfish publishes Digital Outlook Report

Sunday, February 24th, 2008

The 2008 Digital Outlook Report, now available from my employer Avenue A | Razorfish, is a must-read for anyone in marketing. This annual report helps marketers understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media. A ...