Thursday, December 27th, 2007
I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day of celebration and beauty.
Yes, I'm talking about the Motor ...
Tags: Marketing, NCAA
Posted in Marketing | No Comments »
Tuesday, December 25th, 2007
What do the Rolling Stones have in common with Willow Creek Community Church in South Barrington, Illinois?
They both rely on live spectacle as their savior.
Tags: Christianity, Jesus, Marketing, religion
Posted in Marketing | No Comments »
Wednesday, December 19th, 2007
It's been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat.
To become more valuable and durable, marketing executives need to take risks like the marketing execs at L'Oreal, who have launched a viral campaign to support ...
Tags: Avenue A | Razorfish, Garnier, L'Oreal, Marketing, Razorfish, social media, viral marketing
Posted in Agencies, Marketing | No Comments »
Friday, December 14th, 2007
As expected, the Mitchell Report, released on December 13, implicated several Major League baseball stars like Roger Clemens and Miguel Tejada in the use or posession of steroids. Chicago Tribune columnist Rick Morrissey reacted by lamenting that "We were robbed of an entire era of baseball."
But were we really?
I ...
Tags: Major League Baseball, Marketing, Mitchell Report, steroids
Posted in Marketing | 1 Comment »
Thursday, December 13th, 2007
One of the great joys in life is wandering the aisles of mega bookstores just to let all the new titles hit you randomly, perhaps leading you down a new avenue to explore.
But one of the great frustrations in life is actually trying to buy something at one of these ...
Tags: Marketing
Posted in Marketing | 3 Comments »
Friday, December 7th, 2007
I would crawl naked across a field of broken glass to attend the December 10 Led Zeppelin reunion in London.
And I have no rational reason to do so.
The band has recorded nothing new since breaking up in 1980. Zeppelin's quickie reunion at Live Aid in 1985 was an embarrassment. ...
Tags: Led Zeppelin, Marketing, rock
Posted in Marketing | 4 Comments »
Wednesday, December 5th, 2007
Would you like to have these families living next door to you?
I didn't think so.
In all fairness, you can find some perfectly reasonable holiday pajamas at pajamagram.com, but let's hope the entire family doesn't succomb to superhype.
Tags: Marketing
Posted in Marketing | No Comments »
Friday, November 23rd, 2007
I awoke with a start at 2:50 a.m.
I lay awake in the darkness of my quiet home acutely aware of a vow I'd made yesterday over Thanksgiving dinner to experience Black Friday first-hand -- not just vicariously through breathless media reporting, but in person with the shoppers and retailers in ...
Tags: Black Friday, Marketing, retail
Posted in Marketing | 5 Comments »
Thursday, November 22nd, 2007
Let's hear it for JCPenney and Kohl's -- open at 4:00 a.m. on Black Friday 2007, selling the same old stuff . . . . oops, I mean SALE! SALE! SALE-ing some incredible values. I see that Burlington Coat Factory opens at 7:00 a.m. What whimps.
Tags: Black Friday, Marketing, retail
Posted in Marketing | No Comments »
Thursday, November 22nd, 2007
Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be "immersive marketing," or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes.
My employer Avenue A | Razorfish completed a Digital Consumer Behavior Study in 2007 ...
Tags: Ambrielle, Avenue A | Razorfish, Carnival, Funship Island, JCPenney, Marketing, Razorfish, retail
Posted in Digital, Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
