Thursday, April 3rd, 2008
I just got done helping to chaperone 40 kindergarten students at a field trip to the Brookfield Zoo in suburban Chicago. I feel wiped out physically but also energized by the lessons they taught me about my job as a marketing executive. Here's what I learned:
* The importance ...
Tags: Marketing
Posted in Marketing | 1 Comment »
Wednesday, April 2nd, 2008
I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...
Tags: AT&T, Avenue A | Razorfish, Design, Marketing, Microsoft, Razorfish, Surface
Posted in Marketing | 1 Comment »
Friday, February 29th, 2008
Before Michael Jackson became a walking freak show, he gave the world Thriller, the perfect fushion of art, commerce, and marketing. On the 25th-anniversary of Thriller's release, I think it is instructive for marketers to consider those times when effective marketing has helped consumers reward a brilliant work of ...
Tags: Marketing, Michael Jackson, Thriller
Posted in Marketing | 4 Comments »
Tuesday, February 26th, 2008
No, I don't mean the insightful content, which I read religiously -- I mean the cluttered advertisements that get in the way of the magazine, like the slickly produced but physically obtrusive inserts pictured above. Like a lot of Advertising Age readers, I tuck its issues into my briefcase ...
Tags: Marketing, media
Posted in Design, Marketing | 5 Comments »
Sunday, February 24th, 2008
The 2008 Digital Outlook Report, now available from my employer Avenue A | Razorfish, is a must-read for anyone in marketing.
This annual report helps marketers understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media. A ...
Tags: Avenue A | Razorfish, Digital Outlook Report, Marketing, media, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Tuesday, February 19th, 2008
Reuters just breathlessly reported that "Ailing Cuban leader Fidel Castro stepped down on Tuesday 49 years after taking power in an armed revolution." Wow, the questions abound:
* First, since when do dictators for life get to "retire"?
* Who plays him in the inevitable movie? (My dark-horse candidate would ...
Tags: Marketing
Posted in Marketing | No Comments »
Saturday, February 9th, 2008
Super Bowl XLII is already remembered as one of the most shocking upsets in sports history -- and that's no hype. But it was also history's second-most watched American TV broadcast of any kind.
The Super Bowl has finally become a super brand worthy of all the hype. And ...
Tags: Giants, Marketing, NFL, Patriots, Super Bowl
Posted in Marketing | 6 Comments »
Friday, February 1st, 2008
Hollywood provides a lifetime of blogworthy content for Superhype. Consider The Bucket List, widely regarded as another example of the sad decline of Rob Reiner's directing career. The movie scored a paltry 42 percent rating on rottentomatoes.com and a scathing 1-star rating from Roger Ebert.
Tell that to Warner ...
Tags: Marketing
Posted in Marketing | No Comments »
Wednesday, January 9th, 2008
Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon.
"Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation factor by focusing on how their gear can meet people's needs," ...
Tags: Consumer Electronics Show, Design, Marketing
Posted in Marketing | 2 Comments »
Thursday, December 27th, 2007
I had been waiting for this moment the entire holiday season like a child anticipating the arrival of a new toy. My family and friends had been warned: nothing, but nothing, would stand in the way of this glorious day of celebration and beauty.
Yes, I'm talking about the Motor ...
Tags: Marketing, NCAA
Posted in Marketing | No Comments »
“All the marketing hype that’s fit to print”
