Friday, July 25th, 2008
Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through experiences that engage consumers, online and offline. ...
Tags: Avenue A | Razorfish, Best Buy, Forrester, Gartner, JupiterResearch, Marketing, Nike
Posted in Marketing | No Comments »
Monday, May 5th, 2008
Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...
Tags: Avenue A | Razorfish, Digital, engagement, film, Indiana Jones, Jehane Noujaim, Marketing, Pangea, Pangea Day, Razorfish, Social Influence Marketing, social media, TED
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Sunday, April 27th, 2008
Have you heard of the new rock and roll amusement park, the Hard Rock Park? I'm not making this up. Hard Rock Park, opening June 2 in Myrtle Beach, South Carolina, offers a Led Zeppelin roller coaster, an "Eagles Life in the Fast Lane" coaster, and the Carnaby ...
Tags: amusement parks, Avenue A | Razorfish, Baby Boomers, Eagles, Hard Rock Park, Led Zeppelin, Marketing, Razorfish, Tom Peters
Posted in Design, Marketing | 5 Comments »
Sunday, April 27th, 2008
What makes a brand authentic?
I recently found out one chilly April day at the Maid-Rite diner, an unassuming hamburger stand operating in a modest neighborhood in Springfield, Illinois.
Tags: Maid-Rite, Marketing, restaurants, retail, Route 66, Springfield
Posted in Marketing | 2 Comments »
Saturday, April 19th, 2008
Fandango is trying to reinvent itself from being a website where you buy movie tickets to an entertainment experience where consumers can participate in a movie fan community. But Fandango still needs to improve the process of buying movie tickets or else the community experience doesn't matter. To ...
Tags: Fandango, Marketing, movies
Posted in Marketing | 3 Comments »
Sunday, April 13th, 2008
I ran out of reading material on a long flight from LAX this week and actually read the in-flight magazine (Hemispheres) that United provides for free along with a vomit bag and pretzels. So after reviewing its contents from cover to cover, I have to wonder:
* Is Manny's of ...
Tags: airlines, Marketing, United
Posted in Marketing | 5 Comments »
Saturday, April 12th, 2008
Whoever complained about intrusive advertising hasn't read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna:
"The world is a series of rooms, which are arranged like concentric ...
Tags: advertising, Avenue A | Razorfish, Digital Outlook Report, Disney, Keith Richards, Louis Vuitton, Madonna, Marketing, Razorfish
Posted in Marketing | 3 Comments »
Friday, April 11th, 2008
Accelerate sounds great but features the worst CD cover art (above) since Robert Plant released Fate of Nations:
And just about as bad as the hideous cover of the otherwise excellent A Bigger Bang by the Rolling Stones:
Why hide one of the most visible and highly recognizable bands in the world ...
Tags: Design, Marketing, REM, Robert Plant, rock, Rolling Stones
Posted in Marketing | 1 Comment »
Thursday, April 3rd, 2008
I just got done helping to chaperone 40 kindergarten students at a field trip to the Brookfield Zoo in suburban Chicago. I feel wiped out physically but also energized by the lessons they taught me about my job as a marketing executive. Here's what I learned:
* The importance ...
Tags: Marketing
Posted in Marketing | 1 Comment »
Wednesday, April 2nd, 2008
I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...
Tags: AT&T, Avenue A | Razorfish, Design, Marketing, Microsoft, Razorfish, Surface
Posted in Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
