Escaping the social media echo chamber

Wednesday, December 9th, 2009

Embracing social media is like speaking in public.  Technically any company can do it.  But doing it well is a different story.  On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively. The Razorfish Social Influence Marketing ...

Razorfish report dispels social myths

Monday, July 13th, 2009

If you're trying to build a brand through social media or influencers, chances are you've experienced a steep learning curve.  Well, don't feel so bad -- you have plenty of company according to a new report launched by my employer Razorfish. According to Fluent: The Razorfish Social Influence Marketing Report, companies ...

Give Them Hope Now

Sunday, May 10th, 2009

How would you like to make a difference in the lives of at-risk youth? All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi's®, a client of my employer Razorfish. By participating in Give Them Hope Now, you'll be supporting the ...

Two lessons from the Avenue A | Razorfish Client Summit

Wednesday, May 21st, 2008

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...

Levi’s® and Fidelity both love engagement

Tuesday, April 8th, 2008

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. The theme of the 2008 event is building great ...

Listening through communities

Monday, February 18th, 2008

Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi's: Project 501 Design Challenge On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...