Wednesday, December 9th, 2009
Embracing social media is like speaking in public. Technically any company can do it. But doing it well is a different story. On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively.
The Razorfish Social Influence Marketing ...
Tags: Carnival Cruise Lines, Levi's, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 6 Comments »
Monday, July 13th, 2009
If you're trying to build a brand through social media or influencers, chances are you've experienced a steep learning curve. Well, don't feel so bad -- you have plenty of company according to a new report launched by my employer Razorfish.
According to Fluent: The Razorfish Social Influence Marketing Report, companies ...
Tags: Advertising Age, Dave Knox, Guy Kawasaki, Intel, Levi's, Mattel, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 5 Comments »
Sunday, May 10th, 2009
How would you like to make a difference in the lives of at-risk youth?
All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi's®, a client of my employer Razorfish.
By participating in Give Them Hope Now, you'll be supporting the ...
Tags: #gthn, Give Them Hope Now, Harvey Milk, Harvey Milk School, Hetrick-Martin Institute, Levi's, LGBT, LGBTQ, Out Magazine, Razorfish, Social Influence Marketing, The Advocate, Twitter
Posted in Digital, Marketing | No Comments »
Wednesday, May 21st, 2008
On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...
Tags: Amnesia, Avenue A | Razorfish, Beatles, Charlene Li, Client Summit, Ford, Forrester Research, George Martin, Levi's, Microsoft, Razorfish, rock, Social Influence Marketing, social media, Surface
Posted in Marketing | 2 Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. The theme of the 2008 event is building great ...
Tags: Fidelity, Forrester, Levi's
Posted in Digital, Marketing | 3 Comments »
Monday, February 18th, 2008
Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them.
Levi's: Project 501 Design Challenge
On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...
Tags: Avenue A | Razorfish, Crystal Light, Design, Kraft, Levi's, Razorfish, social media, wellness
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
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