“All the marketing hype that’s fit to print”Clint Eastwood ain’t the only dirty harry
Wednesday, December 19th, 2007It's been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat. To become more valuable and durable, marketing executives need to take risks like the marketing execs at L'Oreal, who have launched a viral campaign to support ...
