Friday, July 25th, 2008
Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through experiences that engage consumers, online and offline. ...
Tags: Avenue A | Razorfish, Best Buy, Forrester, Gartner, JupiterResearch, Marketing, Nike
Posted in Marketing | No Comments »
Wednesday, June 18th, 2008
Is there such a thing as a digital brand? Joe Crump certainly thinks so.
Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...
Tags: Avenue A | Razorfish, brand, Cannes, Charlene Li, Flickr, Forrester, Groundswell, IBM, Josh Bernoff, Netflix, Nike, Razorfish
Posted in Marketing | No Comments »
Wednesday, April 9th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. The theme of the 2008 event is building great ...
Tags: analysts, blogs, Forrester, Jeremiah Owyang, Jupiter
Posted in Marketing | 6 Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. The theme of the 2008 event is building great ...
Tags: Fidelity, Forrester, Levi's
Posted in Digital, Marketing | 3 Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
In an afternoon session April 8, Josh Bernoff and Charlene Li, ...
Tags: Design, engagement, Forrester, Groundswell, social media
Posted in Digital, Marketing | No Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
Normally these kinds of events are hosted by an executive who ...
Tags: Avenue A | Razorfish, Forrester, IKEA, Nike, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
