Tuesday, August 24th, 2010
Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation options and involve their Facebook friends in the planning and ...
Tags: Carnival, Delta Air Lines, Facebook, Forrester, Razorfish
Posted in Marketing | 1 Comment »
Tuesday, June 29th, 2010
This post comes to you live from the second annual Forrester Research Customer Experience Forum, held at the Grand Hyatt in New York. The theme of the event is creating breakthrough customer experiences. During one of the afternoon sessions, Principal Analyst Paul Hagen hosts a panel on trends in creating ...
Tags: #CXP10, FedEx, Forrester, Time Warner, USAA
Posted in Marketing | 3 Comments »
Tuesday, June 29th, 2010
This post comes to you live from the second annual Forrester Research Customer Experience Forum 2010 at the Grand Hyatt in New York. The theme of event is creating breakthrough customer experiences. John Costello, chief global customer and marketing officer for Dunkin' Brands, discusses how Dunkin' Brands understands customer needs ...
Tags: #CXP10, Dunkin' Brands, Dunkin' Donuts, Forrester
Posted in Marketing | 1 Comment »
Tuesday, June 29th, 2010
This blog post comes to you live from the second annual Forrester Customer Experience Forum 2010 at the Grand Hyatt in New York. The theme of the event is creating breakthrough customer experiences. Dan Hesse, CEO, Sprint Nextel, discusses how Sprint has improved it customer service rankings -- a process ...
Tags: #CXP10, Dan Hesse, Forrester, Sprint Nextel
Posted in Marketing | 11 Comments »
Tuesday, June 29th, 2010
This blog post comes to you live from the second annual Forrester Research 2010 Customer Experience Forum at the Grand Hyatt in New York. Research Director Harley Manning sets the stage by asking, What exactly is customer experience? Answer: how customers feel about their interaction with your company. To that ...
Tags: #CXP10, Best Buy, Forrester, Progressive Insurance, Tazo Tea
Posted in Marketing | 9 Comments »
Thursday, April 22nd, 2010
This blog post comes to you from the Forrester Marketing Forum 2010, where the theme is adaptive marketing. During a break-out, Analyst Sean Corcoran discusses the changing agency-client relationship.
Sean asserts that the 20th-century agency model is dying. Agencies focused on one-way advertising are passing away in an era when marketing ...
Tags: #FMF10, Forrester
Posted in Marketing | 11 Comments »
Thursday, April 22nd, 2010
This blog post comes live from the Forrester Marketing Forum 2010, where the theme is adaptive marketing. During a break-out session, Forrester Vice President/Principal Analyst Shar VanBoskirk discusses organizing your interactive marketing team to embrace change successfully.
First, she issues a caveat and overriding theme: the wrong priority is to pursue ...
Tags: #FMF10, Forrester
Posted in Marketing | 12 Comments »
Thursday, April 22nd, 2010
This blog post comes to you live from the Forrester Marketing Forum 2010, where the theme is the need for marketers to adapt constantly. During a lively presentation, Forrester Research CEO George Colony asks a simple but provocative question: should CEOs embrace social media?
George indicates that Forrester studied the habits ...
Tags: #FMF10, Forrester
Posted in Marketing | 5 Comments »
Friday, October 30th, 2009
Conventional wisdom says that you cannot write a book by committee. Charlene Li of Altimeter Group is trying to dispel that idea, to some degree.
As she's researched and written her forthcoming book Open, Charlene has relied on her blog and Twitter account to collect ideas such as the title of ...
Tags: Altimeter, Charlene Li, crowdsourcing, Forrester
Posted in Marketing | 5 Comments »
Monday, April 27th, 2009
Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED. MillerCoors is the latest example of a company that proves the point. Rather than ...
Tags: Forrester, Intel, MillerCoors, New York Times, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
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