Tuesday, August 24th, 2010
Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation options and involve their Facebook friends in the planning and ...
Tags: Carnival, Delta Air Lines, Facebook, Forrester, Razorfish
Posted in Marketing | 1 Comment »
Wednesday, July 28th, 2010
A new Altimeter Group report identifies eight success criteria for Facebook page marketing -- and points out that brands have a long way to go applying those criteria successfully. I encourage marketers to read it. The report is free, and Altimeter is a leading authority. (Note: my employer Razorfish was ...
Tags: Altimeter, Facebook
Posted in Marketing | 8 Comments »
Friday, June 18th, 2010
By now most marketers can recite many examples of how social media has had a measurable impact on a brand, for better or worse. The BP fiasco is not one of those examples. In fact, the aftermath of the BP oil slick disaster suggests that some companies are beyond the ...
Tags: BP, Facebook, Obama, Twitter
Posted in Marketing | 5 Comments »
Thursday, January 21st, 2010
Tired of reading lengthy analyses of the decade we just left behind? My employer Razorfish has a solution: a visual depiction of the major trends affecting search engine marketing throughout the past 10 years. A Decade in Search is a rich media experience that touches upon major trends and events ...
Tags: Baidu, Britney Spears, Facebook, Lord of the Rings, MySpace, Obama, Razorfish, search, Shakira, Wikipedia, World Cup
Posted in Marketing | 2 Comments »
Thursday, August 13th, 2009
How do you build a digital brand -- one that lives up to digital's potential for immersion and personalization? The following two recent Razorfish client launches highlight the roles of creativity and technology -- and demonstrate some of the nuances of branding the digital way.
Billboard
Billboard posed an interesting challenge ...
Tags: Amnesia Razorfish, Billboard, brand, Facebook, Pink Floyd, Razorfish, Twitter, YouTube
Posted in Marketing | 8 Comments »
Thursday, August 6th, 2009
Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal. My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, "Project:Cold," that showcases the benefits of the new Coors Light cold activated can. Project:Cold ...
Tags: Coors Light, Facebook, Miller Coors, Razorfish
Posted in Agencies, Design, Digital, Marketing | 3 Comments »
Monday, April 27th, 2009
Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors. Some observations:
The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook. But ...
Tags: Amazon, Facebook, GM, Google, iPhone, Kindle, MySpace, Obama, Playstation, Razorfish, SxSW, Twitter, Wii, Wikipedia, XBox
Posted in Marketing | 3 Comments »
Thursday, December 4th, 2008
My Razorfish colleagues Shiv Singh and Jesse Pickard just published a provocative point of view that analyzes the impact of Facebook Connect on the way marketers operate in the digital world.
Shiv and Jesse assert that by extending social media more aggressively to the digital world outside of Facebook, Facebook Connect ...
Tags: Amazon, Facebook, iPhone, iTunes, Razorfish
Posted in Marketing | 1 Comment »
Thursday, June 19th, 2008
How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website.
Enter the Best Buy Summer Hub.
Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...
Tags: Avenue A | Razorfish, Best Buy, Facebook, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 2 Comments »
Wednesday, June 18th, 2008
What do a liquor company, sports brand, and a body deodorant have in common?
Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...
Tags: Amnesia Group, Axe, e-Crusade, Facebook, Lynx, MySpace, Nike, ninemsnm, Smirnoff, Social Influence Marketing, social media, Unilever
Posted in Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
