Thursday, June 19th, 2008
How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website.
Enter the Best Buy Summer Hub.
Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...
Tags: Avenue A | Razorfish, Best Buy, Facebook, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 2 Comments »
Wednesday, June 18th, 2008
What do a liquor company, sports brand, and a body deodorant have in common?
Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...
Tags: Amnesia Group, Axe, e-Crusade, Facebook, Lynx, MySpace, Nike, ninemsnm, Smirnoff, Social Influence Marketing, social media, Unilever
Posted in Marketing | No Comments »
Tuesday, March 4th, 2008
Comcast recently invited me to become a member of the Facebook "Join the Conversation with Comcast" group. A company having a Facebook page or group is all the rage these days. I recommend organizations embrace Facebook to learn more about your stakeholders, share information, and to listen. ...
Tags: Comcast, Facebook
Posted in Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
