Thursday, January 21st, 2010
Tired of reading lengthy analyses of the decade we just left behind? My employer Razorfish has a solution: a visual depiction of the major trends affecting search engine marketing throughout the past 10 years. A Decade in Search is a rich media experience that touches upon major trends and events ...
Tags: Baidu, Britney Spears, Facebook, Lord of the Rings, MySpace, Obama, Razorfish, search, Shakira, Wikipedia, World Cup
Posted in Marketing | 2 Comments »
Thursday, August 13th, 2009
How do you build a digital brand -- one that lives up to digital's potential for immersion and personalization? The following two recent Razorfish client launches highlight the roles of creativity and technology -- and demonstrate some of the nuances of branding the digital way.
Billboard
Billboard posed an interesting challenge ...
Tags: Amnesia Razorfish, Billboard, brand, Facebook, Pink Floyd, Razorfish, Twitter, YouTube
Posted in Marketing | 7 Comments »
Thursday, August 6th, 2009
Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal. My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, "Project:Cold," that showcases the benefits of the new Coors Light cold activated can. Project:Cold ...
Tags: Coors Light, Facebook, Miller Coors, Razorfish
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Monday, April 27th, 2009
Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors. Some observations:
The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook. But ...
Tags: Amazon, Facebook, GM, Google, iPhone, Kindle, MySpace, Obama, Playstation, Razorfish, SxSW, Twitter, Wii, Wikipedia, XBox
Posted in Marketing | 3 Comments »
Thursday, December 4th, 2008
My Razorfish colleagues Shiv Singh and Jesse Pickard just published a provocative point of view that analyzes the impact of Facebook Connect on the way marketers operate in the digital world.
Shiv and Jesse assert that by extending social media more aggressively to the digital world outside of Facebook, Facebook Connect ...
Tags: Amazon, Facebook, iPhone, iTunes, Razorfish
Posted in Marketing | 1 Comment »
Thursday, June 19th, 2008
How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website.
Enter the Best Buy Summer Hub.
Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...
Tags: Avenue A | Razorfish, Best Buy, Facebook, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 2 Comments »
Wednesday, June 18th, 2008
What do a liquor company, sports brand, and a body deodorant have in common?
Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...
Tags: Amnesia Group, Axe, e-Crusade, Facebook, Lynx, MySpace, Nike, ninemsnm, Smirnoff, Social Influence Marketing, social media, Unilever
Posted in Marketing | No Comments »
Tuesday, March 4th, 2008
Comcast recently invited me to become a member of the Facebook "Join the Conversation with Comcast" group. A company having a Facebook page or group is all the rage these days. I recommend organizations embrace Facebook to learn more about your stakeholders, share information, and to listen. ...
Tags: Comcast, Facebook
Posted in Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
