Tuesday, March 3rd, 2009
Have you noticed U2's gutsy distribution strategy for the newly released No Line on the Horizon? I don't mean the predictable release of the album on MySpace prior to its March 3 launch in stores -- but rather the heavy reliance on an allegedly dead medium, the compact disc. At ...
Tags: AC/DC, Beck, Best Buy, David Stewart, Eagles, No Line on the Horizon, Prince, Radiohead, Razorfish, Target, U2, Wal-Mart
Posted in Digital, Marketing | 2 Comments »
Wednesday, September 17th, 2008
On September 16, B.B. King turned 83, just weeks after releasing his latest recording, the well received One Kind Favor, and on the same day, 59-year-old Lindsey Buckingham blessed us with Gift of Screws, thus continuing a run of great music created by rock, country, and blues musicians who could ...
Tags: Aimee Mann, Al Green, B.B. King, Bob Dylan, Bob Seger, Bruce Springsteen, Eagles, Elton John, Emmylou Harris, John Fogerty, John Mellencamp, Joni Mitchell, Led Zeppelin, Levon Helm, Lindsey Buckingham, Lucinda Williams, Neil Young, Patti Smith, Paul McCartney, Prince, Robert Plant, Willie Nelson
Posted in Marketing | 5 Comments »
Sunday, April 27th, 2008
Have you heard of the new rock and roll amusement park, the Hard Rock Park? I'm not making this up. Hard Rock Park, opening June 2 in Myrtle Beach, South Carolina, offers a Led Zeppelin roller coaster, an "Eagles Life in the Fast Lane" coaster, and the Carnaby ...
Tags: amusement parks, Avenue A | Razorfish, Baby Boomers, Eagles, Hard Rock Park, Led Zeppelin, Marketing, Razorfish, Tom Peters
Posted in Design, Marketing | 5 Comments »
Friday, November 2nd, 2007
While the blogosphere was doting on Radiohead's digital release of In Rainbows, the Eagles were making their own attempt to sidestep the recording industry with the release of Long Road out of Eden. But I'm not so sure I get the Eagles' approach. For its first studio recording ...
Tags: Eagles, Marketing, retail, rock, Wal-Mart
Posted in Digital, Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
