“All the marketing hype that’s fit to print”Smirnoff, Nike, and Lynx embrace Social Influence Marketing
Wednesday, June 18th, 2008What do a liquor company, sports brand, and a body deodorant have in common? Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...
