A clever product for clever (digital) moms

Thursday, December 3rd, 2009

How do you discuss diaper pails in the digital world? My employer Razorfish helped Munchkin Inc. address this challenge by involving social influencers (moms) through the new Diaperpail microsite that launched in November.  The work is a good example of how Social Influence Marketing can help a company roll out a ...

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Obama.com & You

Tuesday, May 12th, 2009

View more presentations from David Deal. At FIAP Buenos Aires, my Razorfish colleague Joe Crump discussed seven tactics that marketers can learn from Barack Obama, America's first digital president.  I've reproduced his presentation here and highly recommend you take a moment to browse through it. The seven tactics are: 1. Got a ...

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Online, offline converge in new marketing campaign

Monday, April 6th, 2009

How do you make laundry detergent fun? My employer Razorfish tackled this challenge when we helped all® detergent create a promotion that aired April 5 on Celebrity Apprentice.  Instead of focusing on product attributes, we associated all® with a charitable cause through viral marketing.  Celebrity Apprentice viewers saw a 30-second TV ...

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So you want to work for Avenue A | Razorfish?

Friday, July 25th, 2008

Check out "Confessions of a Summer Intern" a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning on my team for several weeks. She has ...

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Posted in Agencies, Digital, Marketing | 1 Comment »

This is why we read digital media

Thursday, July 24th, 2008

In a recent blog post, I shared the story of a bright and talented 20-something job candidate who confessed to me that she'd never purchased a print edition of any newspaper in her life because she's so comfortable consuming all her media digitally. Invariably this story evokes frowns ...

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Posted in Digital, Marketing | 4 Comments »

Avenue A | Razorfish Unveils Top 10 Digital Brands

Saturday, June 21st, 2008

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...

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Posted in Agencies, Digital, Marketing | 3 Comments »

Life and death in the news business

Friday, June 13th, 2008

The June 9 Advertising Age read like an obituary for the news publishing industry. On Page 1, Ad Age reported that U.S. News & World Report is dropping to a biweekly frequency in response to declining ad page sales and readership of the print edition. On page 3, ...

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Coors embraces Social Influence Marketing™

Monday, June 9th, 2008

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...

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Posted in Agencies, Digital, Marketing | 8 Comments »

Don’t miss Pangea Day May 10

Monday, May 5th, 2008

Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...

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Posted in Agencies, Design, Digital, Marketing | 2 Comments »