Tuesday, October 28th, 2008
Social media influence consumer purchase behavior far more than you might think.
That’s a key finding of new Razorfish thought leadership, FEED: The Razorfish Consumer Experience Report. The report is available in Flash and PDF download here: http://feed.razorfish.com and on the Razorfish Digital Design Blog. FEED, launched on 20 October ...
Tags: Amazon.com, Best Buy, Design, Marketing, Razorfish, social media, web 2.0
Posted in Marketing | 1 Comment »
Tuesday, May 20th, 2008
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...
Tags: AT&T, Avenue A | Razorfish, Design, Microsoft, Razorfish, retail, Surface
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Friday, April 11th, 2008
Accelerate sounds great but features the worst CD cover art (above) since Robert Plant released Fate of Nations:
And just about as bad as the hideous cover of the otherwise excellent A Bigger Bang by the Rolling Stones:
Why hide one of the most visible and highly recognizable bands in the world ...
Tags: Design, Marketing, REM, Robert Plant, rock, Rolling Stones
Posted in Marketing | 1 Comment »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
In an afternoon session April 8, Josh Bernoff and Charlene Li, ...
Tags: Design, engagement, Forrester, Groundswell, social media
Posted in Digital, Marketing | No Comments »
Wednesday, April 2nd, 2008
I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...
Tags: AT&T, Avenue A | Razorfish, Design, Marketing, Microsoft, Razorfish, Surface
Posted in Marketing | 1 Comment »
Monday, February 18th, 2008
Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them.
Levi's: Project 501 Design Challenge
On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...
Tags: Avenue A | Razorfish, Crystal Light, Design, Kraft, Levi's, Razorfish, social media, wellness
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Wednesday, January 9th, 2008
Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon.
"Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation factor by focusing on how their gear can meet people's needs," ...
Tags: Consumer Electronics Show, Design, Marketing
Posted in Marketing | 2 Comments »
Wednesday, November 14th, 2007
About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair.
He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha's Vineyard, and everything was going wrong.
The movie was over budget. The on-location shoot was a ...
Tags: Avenue A | Razorfish, creativity, Design, Johnny Cash, Marketing, Razorfish
Posted in Agencies, Design, Digital, Marketing | No Comments »
Friday, November 9th, 2007
Let's say you're thinking of buying a new espresso machine but you're not sure how it will look in your kitchen. You might turn to brevilleusa.com, where you can drag and drop Breville products like juicers, coffee makers, and toasters inside your own customizable kitchen countertop. Designed with my employer ...
Tags: AD:TECH, Breville, Design, Marketing
Posted in Design, Digital, Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
