“All the marketing hype that’s fit to print”What can marketers learn from dumb luck?
Wednesday, November 14th, 2007About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair. He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha's Vineyard, and everything was going wrong. The movie was over budget. The on-location shoot was a ...
