Technology = customer experience in 2010

Friday, November 20th, 2009

AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business.  As my Razorfish colleague Joe Mele wrote, "You better have ...

Coors Light and organic branding

Thursday, August 6th, 2009

Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal.  My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, "Project:Cold," that showcases the benefits of the new Coors Light cold activated can.  Project:Cold ...