“All the marketing hype that’s fit to print”Amnesia Razorfish builds its brand by doing
Friday, July 3rd, 2009In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do." They asserted that in the era of consumer participation, brands must spend more time doing things than saying things. Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...
