Friday, October 30th, 2009
Conventional wisdom says that you cannot write a book by committee. Charlene Li of Altimeter Group is trying to dispel that idea, to some degree.
As she's researched and written her forthcoming book Open, Charlene has relied on her blog and Twitter account to collect ideas such as the title of ...
Tags: Altimeter, Charlene Li, crowdsourcing, Forrester
Posted in Marketing | 5 Comments »
Wednesday, June 18th, 2008
Is there such a thing as a digital brand? Joe Crump certainly thinks so.
Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...
Tags: Avenue A | Razorfish, brand, Cannes, Charlene Li, Flickr, Forrester, Groundswell, IBM, Josh Bernoff, Netflix, Nike, Razorfish
Posted in Marketing | No Comments »
Wednesday, May 21st, 2008
On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...
Tags: Amnesia, Avenue A | Razorfish, Beatles, Charlene Li, Client Summit, Ford, Forrester Research, George Martin, Levi's, Microsoft, Razorfish, rock, Social Influence Marketing, social media, Surface
Posted in Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
