Thursday, November 22nd, 2007
Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be "immersive marketing," or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes.
My employer Avenue A | Razorfish completed a Digital Consumer Behavior Study in 2007 ...
Tags: Ambrielle, Avenue A | Razorfish, Carnival, Funship Island, JCPenney, Marketing, Razorfish, retail
Posted in Digital, Marketing | 1 Comment »
Friday, November 2nd, 2007
Carnival Cruise Lines once again shows why it's the travel industry's most savvy marketer. In July 2007, Carnival worked with my employer Avenue A | Razorfish to launched Funship Island, an immersive world where you can get a virtual taste of a real Carnival vacation experience, such as sliding ...
Tags: Avenue A | Razorfish, Carnival, Funship Island, Razorfish
Posted in Digital, Marketing | No Comments »
“All the marketing hype that’s fit to print”
