Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
Monday, February 11th, 2008
I'm part of the Avenue A | Razorfish team responsible for our employee blogging program. As such, I co-wrote our employee blogging policy, which happens to include this gem of a statement: "keep up with your work. Don't let blogging interfere with your job."
Man, that's what I call ...
Tags: Avenue A | Razorfish, blogging, blogs, Razorfish
Posted in Agencies, Digital, Marketing | 14 Comments »
“All the marketing hype that’s fit to print”
