Friday, July 25th, 2008
Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through experiences that engage consumers, online and offline. ...
Tags: Avenue A | Razorfish, Best Buy, Forrester, Gartner, JupiterResearch, Marketing, Nike
Posted in Marketing | No Comments »
Thursday, June 19th, 2008
How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website.
Enter the Best Buy Summer Hub.
Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...
Tags: Avenue A | Razorfish, Best Buy, Facebook, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
