U2 and the revenge of “old media”

Tuesday, March 3rd, 2009

Have you noticed U2's gutsy distribution strategy for the newly released No Line on the Horizon? I don't mean the predictable release of the album on MySpace prior to its March 3 launch in stores -- but rather the heavy reliance on an allegedly dead medium, the compact disc.  At ...

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Posted in Digital, Marketing | 2 Comments »

Black Friday means social shopping

Friday, November 28th, 2008

With the U.S. economy reeling, holiday shoppers have been the focus of heightened scrutiny. Will they turn out in droves in the wee hours on Black Friday and spend lavishly, or will they cave into recessionary fears and pinch their pennies? What are retailers doing to woo this ...

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Posted in Marketing | 7 Comments »

New Razorfish report studies consumer purchase behavior

Tuesday, October 28th, 2008

Social media influence consumer purchase behavior far more than you might think. That’s a key finding of new Razorfish thought leadership, FEED: The Razorfish Consumer Experience Report. The report is available in Flash and PDF download here: http://feed.razorfish.com and on the Razorfish Digital Design Blog. FEED, launched on 20 October ...

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Posted in Marketing | 1 Comment »

Are you experienced?

Friday, July 25th, 2008

Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through experiences that engage consumers, online and offline. ...

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Best Buy launches Summer Hub

Thursday, June 19th, 2008

How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website. Enter the Best Buy Summer Hub. Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...

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Posted in Marketing | 2 Comments »