“All the marketing hype that’s fit to print”Have you embraced immersive marketing?
Thursday, November 22nd, 2007Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be "immersive marketing," or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes. My employer Avenue A | Razorfish completed a Digital Consumer Behavior Study in 2007 ...
