Thursday, July 1st, 2010
Times Square Billboard by Space150 from Cliff Kuang on Vimeo.
There is no such thing as intrusive advertising so long as advertisers provide great content to consumers -- and in the case of a new Forever 21 billboard ad, consumers are the content.
Here's how the ad works: pedestrians strolling through Times ...
Tags: advertising, digital out of home, Forever21, Hand from Above, Times Square
Posted in Marketing | 4 Comments »
Saturday, April 12th, 2008
Whoever complained about intrusive advertising hasn't read the May 2008 issue of Vanity Fair, where the advertising eclipses the content. If you need any convincing, I give you the opening sentences of a head-scratching cover profile of Madonna:
"The world is a series of rooms, which are arranged like concentric ...
Tags: advertising, Avenue A | Razorfish, Digital Outlook Report, Disney, Keith Richards, Louis Vuitton, Madonna, Marketing, Razorfish
Posted in Marketing | 3 Comments »