Sunday, February 24th, 2008
Now that I have slammed Oscar for losing its credibility as a brand over the years, I believe it's only fair to speak up when Oscar gets it right. The 80th Academy Awards restored a lot of credibility in recognizing the excellence of No Country for Old Men.
No Country ...
Tags: Academy Awards, Oscar
Posted in Marketing | No Comments »
Saturday, February 23rd, 2008
In a previous blog post, I took Joe Morgenstern to task for recommending Juno for a Best Picture Oscar. "No one who has ever met an unwed teen mother in real life would ever vote for that cutesy, hipper-than-thou fluff," I wrote. Since then, I've been asked why ...
Tags: Academy Awards, Juno
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Friday, February 22nd, 2008
I thought I was being tough on the Academy Awards. Now comes a February 22 Wall Street Journal article, "Fade to Bleak," which examines the bad buzz surrounding the 2008 Academy Awards. Oh, and last month The Washington Post bitched about Oscar in "Oscars Fade to Bleak." (Do ...
Tags: Academy Awards, Oscar
Posted in Marketing | 2 Comments »
Thursday, February 21st, 2008
Stuart Elliott recently reported that advertisers are treating the February 24 broadcast of the Academy Awards like the Super Bowl, spending about $1.6 million for a 30-second ad. But there's a major difference between the Oscars and the Super Bowl: while the quality of the Super Bowl has gradually ...
Tags: Academy Awards, Oscar
Posted in Marketing | 4 Comments »
“All the marketing hype that’s fit to print”
