“All the marketing hype that’s fit to print”How Abraham Lincoln can make you a better marketing executive
Saturday, September 12th, 2009Marketing executives must endure an impossible learning curve. Social media. Cloud computing. Consumer generated content. So many dramatic changes to understand all at once. Is it any wonder that CMO job tenures seem shaky at best? Fortunately marketing executives have a role model for adapting constantly to dramatic change: Abraham ...
