Marketing
Friday, February 19th, 2010
Windows Phone 7 Series - Touch Experience from Razorfish - Emerging Experiences on Vimeo.
How do you give tens of thousands of people a hands-on experience with a new phone when you have only a handful of prototypes to share?
That's exactly what Microsoft did at the Mobile World Congress February 15 ...
Posted in Marketing | 4 Comments »
Tuesday, February 16th, 2010
Album liner notes are a lost art -- which is unfortunate because well-written liner notes leave insightful clues about how and why musicians develop their art. For instance, here are five lessons I learned about the creative process after I read Cameron Crowe's liner notes for The Very Best ...
Posted in Marketing | 1 Comment »
Friday, February 12th, 2010
At the recent Razorfish Technology Summit, CEO Bob Lord declared that "CMOs who do not understand technology will die." In that spirit, on February 10, my employer Razorfish published its first-ever Razorfish 5: Five Technologies That Will Change Your Business under the guidance of Razorfish Chief Technology Officer Ray Velez. ...
Tags: agile, cloud, Razorfish
Posted in Marketing | 4 Comments »
Thursday, January 28th, 2010
The unveiling of the Apple iPad has inspired much commentary among my Razorfish colleagues. I've read tongue-in-cheek reactions from Amnesia Razorfish. Domenic Venuto, head of the Razorfish media/entertainment practice in New York, has discussed the iPad's implications for the publishing industry in a MediaPost article. And emerging media director Jeremy ...
Tags: Apple, iPad, Kindle, Razorfish
Posted in Marketing | 6 Comments »
Thursday, January 21st, 2010
Tired of reading lengthy analyses of the decade we just left behind? My employer Razorfish has a solution: a visual depiction of the major trends affecting search engine marketing throughout the past 10 years. A Decade in Search is a rich media experience that touches upon major trends and events ...
Tags: Baidu, Britney Spears, Facebook, Lord of the Rings, MySpace, Obama, Razorfish, search, Shakira, Wikipedia, World Cup
Posted in Marketing | 2 Comments »
Thursday, January 14th, 2010
Through social media, we've become virtually real-time witnesses to the earthquake in Haiti, but more importantly, we can become active participants in helping out. As reported by CNN, the Red Cross is mobilizing support via Twitter. All you need to do is text "Haiti" to 90999 to donate $10 to ...
Tags: Haiti, Red Cross
Posted in Marketing | 2 Comments »
Friday, December 18th, 2009
The best-selling album of the decade? Not Eminem. Not Usher. But The Beatles 1, a collection of Beatles Number One singles that has sold 11.4 million units since its release in November 2000. Pretty astonishing for a group that broke up decades ago.
One can argue that the lack of Beatles ...
Posted in Marketing | 5 Comments »
Thursday, December 17th, 2009
I walked away from the 2009 Word of Mouth Supergenius event with many ideas and impressions, a fraction of which made their way to my Twitter stream in real-time. The event, hosted by Gaspedal, brought together leading word-of-mouth practitioners who shared tips for marketers seeking to build their brands in ...
Posted in Marketing | 11 Comments »
Wednesday, December 9th, 2009
Embracing social media is like speaking in public. Technically any company can do it. But doing it well is a different story. On December 8, my employer Razorfish announced the development of new offerings for those marketers who want to employ social media and influencers effectively.
The Razorfish Social Influence Marketing ...
Tags: Carnival Cruise Lines, Levi's, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 6 Comments »
Saturday, December 5th, 2009
Tiger Woods might be in a world of hurt, but his brand is going to be just fine. For a famous athlete, he has a bland, anonymous public persona. His image is built purely on sports performance and not much else. His self-described "transgression" has not tarnished his image because, ...
Tags: Accenture, Danica Patrick, Dara Torres, Michael Vick, Nike, Tiger Woods
Posted in Marketing | 6 Comments »
“All the marketing hype that’s fit to print”
