Marketing
Thursday, September 2nd, 2010
I recently came across a CNN article that urges, "Be polite and put your smart phone down." The article was sobering because it reminded me of the many ways I have allowed my smart phone (a 3G iPhone) to worm its way into my personal life like a virus -- ...
Tags: iPhone, Stephen King
Posted in Marketing | 3 Comments »
Wednesday, September 1st, 2010
When was the last time you embraced the unknown at work? Maybe when you plunged into social media even though you felt like you didn't know what you were doing?
If you are willing to experiment with something new, you know how uncomfortable it feels, sometimes even like you are in ...
Tags: Led Zeppelin, Razorfish, Robert Plant
Posted in Marketing | 2 Comments »
Tuesday, August 24th, 2010
Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation options and involve their Facebook friends in the planning and ...
Tags: Carnival, Delta Air Lines, Facebook, Forrester, Razorfish
Posted in Marketing | 1 Comment »
Tuesday, August 24th, 2010
This blog post comes to you live from the PSFK Chicago Salon, "Fueling Imagination." During a morning session, Mig Reyes, Brock Rumer, and Colleen Wilson discuss the employee culture inside Threadless, the successful T-shirt designer and merchandiser that famously crowdsources designs.
The Threadless team expresses bemusement at all the news media ...
Tags: PSFK, Threadless
Posted in Marketing | 4 Comments »
Friday, August 20th, 2010
An Intel Core Processor isn't the sort of product a consumer can test drive before buying -- or is it?
As described in Brandweek, my employer Razorfish recently launched for Intel a new website that makes it possible for consumers to learn more about Intel Core processors -- not through a ...
Tags: Intel, Razorfish
Posted in Marketing | 2 Comments »
Monday, August 16th, 2010
Being able to enjoy a glass of clean, safe water is probably something you take for granted, like the sun rising every day. And yet a billion people in the world lack access to safe water. My employer Razorfish just helped nonprofit charity: water launch a campaign to address this ...
Tags: Bayaka, Central African Republic, charity water, Razorfish
Posted in Marketing | 5 Comments »
Wednesday, August 4th, 2010
Here's a surprise: a customer fulfillment notice that's actually fun to read. After ordering a from CD Baby a copy of Ronee Blakley Live at the Mint, I expected to receive a perfunctory confirmation of my purchase shipment. Instead here's what I found in my email in-box:
"Your CD has been ...
Tags: CDBaby, CDs
Posted in Marketing | 8 Comments »
Wednesday, July 28th, 2010
A new Altimeter Group report identifies eight success criteria for Facebook page marketing -- and points out that brands have a long way to go applying those criteria successfully. I encourage marketers to read it. The report is free, and Altimeter is a leading authority. (Note: my employer Razorfish was ...
Tags: Altimeter, Facebook
Posted in Marketing | 8 Comments »
Thursday, July 1st, 2010
Times Square Billboard by Space150 from Cliff Kuang on Vimeo.
There is no such thing as intrusive advertising so long as advertisers provide great content to consumers -- and in the case of a new Forever 21 billboard ad, consumers are the content.
Here's how the ad works: pedestrians strolling through Times ...
Tags: advertising, digital out of home, Forever21, Hand from Above, Times Square
Posted in Marketing | 4 Comments »
Wednesday, June 30th, 2010
This blog post comes to you live from the second annual Forrester Research Customer Experience Forum 2010 at the Grand Hyatt in New York. The theme of the event is creating breakthrough customer experiences. Through an energetic keynote, Patty VanLammeren, chief customer experience officer of Allstate Insurance, discusses the Allstate ...
Tags: #CXP10, Allstate
Posted in Marketing | 4 Comments »
“All the marketing hype that’s fit to print”
