Marketing
Saturday, June 21st, 2008
| View | Upload your own
In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...
Tags: Apple, Avenue A | Razorfish, brand, Cannes, Coca-Cola, Digital, eBay, Flickr, Google, IKEA, Interbrand, Mercedes, Netflix, Nike, Razorfish, YouTube
Posted in Agencies, Digital, Marketing | 2 Comments »
Thursday, June 19th, 2008
How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website.
Enter the Best Buy Summer Hub.
Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...
Tags: Avenue A | Razorfish, Best Buy, Facebook, Razorfish, Social Influence Marketing, social media
Posted in Marketing | 2 Comments »
Wednesday, June 18th, 2008
Is there such a thing as a digital brand? Joe Crump certainly thinks so.
Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...
Tags: Avenue A | Razorfish, brand, Cannes, Charlene Li, Flickr, Forrester, Groundswell, IBM, Josh Bernoff, Netflix, Nike, Razorfish
Posted in Marketing | No Comments »
Wednesday, June 18th, 2008
What do a liquor company, sports brand, and a body deodorant have in common?
Smirnoff, Nike, and Lynx are all examples of brands in Asia/Pacific that are working with my employer Avenue A | Razorfish to embrace Social Influence Marketing, or employing social media and social influencers to achieve one’s marketing ...
Tags: Amnesia Group, Axe, e-Crusade, Facebook, Lynx, MySpace, Nike, ninemsnm, Smirnoff, Social Influence Marketing, social media, Unilever
Posted in Marketing | No Comments »
Monday, June 16th, 2008
[slideshare id=468792&doc=internetretailerfinal-1213563231913033-9&w=425]
Have you ever wanted to get grounded in some basic web 2.0 concepts but were afraid to ask? On June 10, my Avenue A | Razorfish colleague Dave Friedman provided some answers in his presentation "Web 2.0: A Reality Check" at the Internet Retailer 2008 Conference. I ...
Tags: Avenue A | Razorfish, internet, Razorfish, retail, Social Influence Marketing, social media, web 2.0
Posted in Marketing | 1 Comment »
Friday, June 13th, 2008
In previous blog posts, I've discussed how marketers can learn a thing or two from the techniques of televangelists and how religious institutions like Willow Creek Community Church have successfully adopted secular marketing tactics. Now comes the June 13 Wall Street Journal, which discusses how U.S. churches are acting ...
Tags: religion, Starbucks, Troy Gramling, Wall Street Journal
Posted in Marketing | 7 Comments »
Friday, June 13th, 2008
The June 9 Advertising Age read like an obituary for the news publishing industry. On Page 1, Ad Age reported that U.S. News & World Report is dropping to a biweekly frequency in response to declining ad page sales and readership of the print edition. On page 3, ...
Tags: Advertising Age, Digital, internet, news media, Roger Ebert, Rolling Stone, Sam Zell, Sun-Times, Tribune
Posted in Marketing | No Comments »
Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
Wednesday, May 21st, 2008
On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...
Tags: Amnesia, Avenue A | Razorfish, Beatles, Charlene Li, Client Summit, Ford, Forrester Research, George Martin, Levi's, Microsoft, Razorfish, rock, Social Influence Marketing, social media, Surface
Posted in Marketing | 2 Comments »
Tuesday, May 20th, 2008
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...
Tags: AT&T, Avenue A | Razorfish, Design, Microsoft, Razorfish, retail, Surface
Posted in Agencies, Design, Digital, Marketing | No Comments »
“All the marketing hype that’s fit to print”
