Digital

Avenue A | Razorfish Unveils Top 10 Digital Brands

Saturday, June 21st, 2008

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...

Coors embraces Social Influence Marketing™

Monday, June 9th, 2008

A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...

The inside scoop on Microsoft Surface

Tuesday, May 20th, 2008

On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...

Don’t miss Pangea Day May 10

Monday, May 5th, 2008

Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...

Levi’s® and Fidelity both love engagement

Tuesday, April 8th, 2008

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. The theme of the 2008 event is building great ...

Harnessing social technologies to energize sales

Tuesday, April 8th, 2008

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. In an afternoon session April 8, Josh Bernoff and Charlene Li, ...

Marketing’s new imperative: engagement

Tuesday, April 8th, 2008

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. Normally these kinds of events are hosted by an executive who ...

Avenue A | Razorfish publishes Digital Outlook Report

Sunday, February 24th, 2008

The 2008 Digital Outlook Report, now available from my employer Avenue A | Razorfish, is a must-read for anyone in marketing. This annual report helps marketers understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media. A ...

This snowman is wild, man

Monday, February 18th, 2008

One of the key themes of the forthcoming Avenue A | Razorfish Digital Outlook Report (published February 25, 2008) is the emergence of the internet as a tool to improve society. The web has evolved from its boom-and-bust cycles to the point where marketers and agencies can afford to ...

Listening through communities

Monday, February 18th, 2008

Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi's: Project 501 Design Challenge On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...