Digital
Monday, August 10th, 2009
On August 9, Microsoft and Publicis Groupe announced that Publicis Groupe has agreed to acquire my employer Razorfish. (At Razorfish, we announced the agreement on Twitter.) The deal is expected to close in the fourth quarter. The rationale is simple: Publicis Groupe has a stated goal of broadening the breadth ...
Tags: Denuo, Digitas, Microsoft, Publicis Groupe, Razorfish, Starcom, VivaKi, Zenith Optimedia
Posted in Agencies, Digital, Marketing | 3 Comments »
Thursday, August 6th, 2009
Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal. My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, "Project:Cold," that showcases the benefits of the new Coors Light cold activated can. Project:Cold ...
Tags: Coors Light, Facebook, Miller Coors, Razorfish
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Friday, July 3rd, 2009
In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do." They asserted that in the era of consumer participation, brands must spend more time doing things than saying things. Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...
Tags: Amnesia Razorfish, Coke, Pepsi, Razorfish, Social Influence Marketing, social media, Twitter
Posted in Agencies, Digital, Marketing | No Comments »
Thursday, July 2nd, 2009
In earlier blog posts, I've discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession. All along, Mercedes-Benz USA has been doing just that.
Case in point: as announced recently, MBUSA has launched the 2010 E-Class automobile with the support of a major online/offline ...
Tags: Mercedes-Benz, New York Times, OPA, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Sunday, May 10th, 2009
How would you like to make a difference in the lives of at-risk youth?
All you need to do is take a moment to contribute to the Give Them Hope Now campaign, launched by Levi's®, a client of my employer Razorfish.
By participating in Give Them Hope Now, you'll be supporting the ...
Tags: #gthn, Give Them Hope Now, Harvey Milk, Harvey Milk School, Hetrick-Martin Institute, Levi's, LGBT, LGBTQ, Out Magazine, Razorfish, Social Influence Marketing, The Advocate, Twitter
Posted in Digital, Marketing | No Comments »
Thursday, April 30th, 2009
The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish?
In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...
Tags: #rzcs, Amnesia Razorfish, Barbie, Client Summit, Dave Stewart, Mattel, McDonald's, Porter Gale, Razorfish, recession, Social Influence Marketing, Twitter, Virgin America
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Monday, April 27th, 2009
Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED. MillerCoors is the latest example of a company that proves the point. Rather than ...
Tags: Forrester, Intel, MillerCoors, New York Times, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
Monday, April 27th, 2009
Smile - ASDA's rolling back more prices from Razorfish UK on Vimeo.
You might have heard about the fancy Razorfish online/offline viral campaign created with all® detergent Now comes British retailer ASDA (a Wal-Mart subsidiary), which asked the Razorfish London office to create digital advertising that supports ASDA's "price rollback" ...
Tags: Razorfish; ASDA
Posted in Agencies, Digital, Marketing | 2 Comments »
Tuesday, March 3rd, 2009
Have you noticed U2's gutsy distribution strategy for the newly released No Line on the Horizon? I don't mean the predictable release of the album on MySpace prior to its March 3 launch in stores -- but rather the heavy reliance on an allegedly dead medium, the compact disc. At ...
Tags: AC/DC, Beck, Best Buy, David Stewart, Eagles, No Line on the Horizon, Prince, Radiohead, Razorfish, Target, U2, Wal-Mart
Posted in Digital, Marketing | 2 Comments »
Friday, July 25th, 2008
Check out "Confessions of a Summer Intern" a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning on my team for several weeks. She has ...
Tags: Agencies, Avenue A | Razorfish, Digital, Razorfish
Posted in Agencies, Digital, Marketing | 1 Comment »
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