Design

The inside scoop on Microsoft Surface

Tuesday, May 20th, 2008

On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...

Don’t miss Pangea Day May 10

Monday, May 5th, 2008

Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...

Baby Boomer fantasyland

Sunday, April 27th, 2008

Have you heard of the new rock and roll amusement park, the Hard Rock Park? I'm not making this up. Hard Rock Park, opening June 2 in Myrtle Beach, South Carolina, offers a Led Zeppelin roller coaster, an "Eagles Life in the Fast Lane" coaster, and the Carnaby ...

Marketing’s new imperative: engagement

Tuesday, April 8th, 2008

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. Normally these kinds of events are hosted by an executive who ...

Marketing rant: Advertising Age is full of crap

Tuesday, February 26th, 2008

No, I don't mean the insightful content, which I read religiously -- I mean the cluttered advertisements that get in the way of the magazine, like the slickly produced but physically obtrusive inserts pictured above. Like a lot of Advertising Age readers, I tuck its issues into my briefcase ...

Avenue A | Razorfish publishes Digital Outlook Report

Sunday, February 24th, 2008

The 2008 Digital Outlook Report, now available from my employer Avenue A | Razorfish, is a must-read for anyone in marketing. This annual report helps marketers understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media. A ...

Listening through communities

Monday, February 18th, 2008

Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi's: Project 501 Design Challenge On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...

What can marketers learn from dumb luck?

Wednesday, November 14th, 2007

About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair. He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha's Vineyard, and everything was going wrong. The movie was over budget. The on-location shoot was a ...

Build a kitchen on your laptop at brevilleusa.com

Friday, November 9th, 2007

Let's say you're thinking of buying a new espresso machine but you're not sure how it will look in your kitchen. You might turn to brevilleusa.com, where you can drag and drop Breville products like juicers, coffee makers, and toasters inside your own customizable kitchen countertop.  Designed with my employer ...