Design
Thursday, August 6th, 2009
Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal. My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, "Project:Cold," that showcases the benefits of the new Coors Light cold activated can. Project:Cold ...
Tags: Coors Light, Facebook, Miller Coors, Razorfish
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Thursday, July 2nd, 2009
In earlier blog posts, I've discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession. All along, Mercedes-Benz USA has been doing just that.
Case in point: as announced recently, MBUSA has launched the 2010 E-Class automobile with the support of a major online/offline ...
Tags: Mercedes-Benz, New York Times, OPA, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Thursday, June 18th, 2009
On June 15 I was privileged to be a speaker at the O'Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O'Reilly and Eric T. Peterson. The purpose of the event was to swap insights on employing Twitter for business use. Topics ranged from ...
Tags: analytics, HubSpot, O'Reilly, random acts of Shaqness, Shaquille O'Neal, Social Influence Marketing, social media, the_real_shaq, Twitalyzer, Twitter, Twitter Grader, Whole Foods, Zappos
Posted in Design, Marketing | 4 Comments »
Thursday, April 30th, 2009
The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish?
In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...
Tags: #rzcs, Amnesia Razorfish, Barbie, Client Summit, Dave Stewart, Mattel, McDonald's, Porter Gale, Razorfish, recession, Social Influence Marketing, Twitter, Virgin America
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Monday, April 27th, 2009
Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED. MillerCoors is the latest example of a company that proves the point. Rather than ...
Tags: Forrester, Intel, MillerCoors, New York Times, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
Friday, August 29th, 2008
In Springfield, Illinois, not far from where Barack Obama introduced Joe Biden as his vice presidential running mate, stands an attractive, custard-colored building adorned with red brick walkways, fountains, and two colonnades with quotations from Abraham Lincoln tastefully carved into them.
The Abraham Lincoln Presidential Library? Nope. I'm talking ...
Tags: Abraham Lincoln Presidential Library, Barack Obama, engagement, Joe Biden, Marketing, retail, Wal-Mart
Posted in Design, Marketing | No Comments »
Tuesday, May 20th, 2008
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...
Tags: AT&T, Avenue A | Razorfish, Design, Microsoft, Razorfish, retail, Surface
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Monday, May 5th, 2008
Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...
Tags: Avenue A | Razorfish, Digital, engagement, film, Indiana Jones, Jehane Noujaim, Marketing, Pangea, Pangea Day, Razorfish, Social Influence Marketing, social media, TED
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Sunday, April 27th, 2008
Have you heard of the new rock and roll amusement park, the Hard Rock Park? I'm not making this up. Hard Rock Park, opening June 2 in Myrtle Beach, South Carolina, offers a Led Zeppelin roller coaster, an "Eagles Life in the Fast Lane" coaster, and the Carnaby ...
Tags: amusement parks, Avenue A | Razorfish, Baby Boomers, Eagles, Hard Rock Park, Led Zeppelin, Marketing, Razorfish, Tom Peters
Posted in Design, Marketing | 5 Comments »
Tuesday, April 8th, 2008
This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing.
Normally these kinds of events are hosted by an executive who ...
Tags: Avenue A | Razorfish, Forrester, IKEA, Nike, Razorfish
Posted in Design, Digital, Marketing | 1 Comment »
“All the marketing hype that’s fit to print”
