Agencies
Saturday, June 21st, 2008
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In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...
Tags: Apple, Avenue A | Razorfish, brand, Cannes, Coca-Cola, Digital, eBay, Flickr, Google, IKEA, Interbrand, Mercedes, Netflix, Nike, Razorfish, YouTube
Posted in Agencies, Digital, Marketing | 2 Comments »
Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
Tuesday, May 20th, 2008
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...
Tags: AT&T, Avenue A | Razorfish, Design, Microsoft, Razorfish, retail, Surface
Posted in Agencies, Design, Digital, Marketing | No Comments »
Monday, May 5th, 2008
Indiana Jones isn’t the only movie blockbuster this summer. On May 10, get ready for Pangea Day: a first-of-its kind global film festival broadcast live in more than 100 countries to promote tolerance and understanding of other cultures. You might have heard about Pangea Day in the blogosphere. Here’s a ...
Tags: Avenue A | Razorfish, Digital, engagement, film, Indiana Jones, Jehane Noujaim, Marketing, Pangea, Pangea Day, Razorfish, Social Influence Marketing, social media, TED
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Sunday, February 24th, 2008
The 2008 Digital Outlook Report, now available from my employer Avenue A | Razorfish, is a must-read for anyone in marketing.
This annual report helps marketers understand trends in digital spending and consumer behavior. It contains rich insights ranging from the future of search marketing to social media. A ...
Tags: Avenue A | Razorfish, Digital Outlook Report, Marketing, media, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Monday, February 18th, 2008
One of the key themes of the forthcoming Avenue A | Razorfish Digital Outlook Report (published February 25, 2008) is the emergence of the internet as a tool to improve society. The web has evolved from its boom-and-bust cycles to the point where marketers and agencies can afford to ...
Tags: Avenue A | Razorfish, global warming, Razorfish
Posted in Agencies, Digital, Marketing | No Comments »
Monday, February 18th, 2008
Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them.
Levi's: Project 501 Design Challenge
On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...
Tags: Avenue A | Razorfish, Crystal Light, Design, Kraft, Levi's, Razorfish, social media, wellness
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Monday, February 11th, 2008
I'm part of the Avenue A | Razorfish team responsible for our employee blogging program. As such, I co-wrote our employee blogging policy, which happens to include this gem of a statement: "keep up with your work. Don't let blogging interfere with your job."
Man, that's what I call ...
Tags: Avenue A | Razorfish, blogging, blogs, Razorfish
Posted in Agencies, Digital, Marketing | 14 Comments »
Wednesday, December 19th, 2007
It's been widely reported that the career tenure of the typical chief marketing officer is about as long as the lifespan of a feral cat.
To become more valuable and durable, marketing executives need to take risks like the marketing execs at L'Oreal, who have launched a viral campaign to support ...
Tags: Avenue A | Razorfish, Garnier, L'Oreal, Marketing, Razorfish, social media, viral marketing
Posted in Agencies, Marketing | No Comments »
Wednesday, November 14th, 2007
About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair.
He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha's Vineyard, and everything was going wrong.
The movie was over budget. The on-location shoot was a ...
Tags: Avenue A | Razorfish, creativity, Design, Johnny Cash, Marketing, Razorfish
Posted in Agencies, Design, Digital, Marketing | No Comments »
“All the marketing hype that’s fit to print”
