Agencies
Monday, August 10th, 2009
On August 9, Microsoft and Publicis Groupe announced that Publicis Groupe has agreed to acquire my employer Razorfish. (At Razorfish, we announced the agreement on Twitter.) The deal is expected to close in the fourth quarter. The rationale is simple: Publicis Groupe has a stated goal of broadening the breadth ...
Tags: Denuo, Digitas, Microsoft, Publicis Groupe, Razorfish, Starcom, VivaKi, Zenith Optimedia
Posted in Agencies, Digital, Marketing | 3 Comments »
Thursday, August 6th, 2009
Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal. My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, "Project:Cold," that showcases the benefits of the new Coors Light cold activated can. Project:Cold ...
Tags: Coors Light, Facebook, Miller Coors, Razorfish
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
Friday, July 3rd, 2009
In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do." They asserted that in the era of consumer participation, brands must spend more time doing things than saying things. Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...
Tags: Amnesia Razorfish, Coke, Pepsi, Razorfish, Social Influence Marketing, social media, Twitter
Posted in Agencies, Digital, Marketing | No Comments »
Thursday, July 2nd, 2009
In earlier blog posts, I've discussed how Razorfish clients like Intel, Mattel, and MillerCoors are making bold product launches amid the recession. All along, Mercedes-Benz USA has been doing just that.
Case in point: as announced recently, MBUSA has launched the 2010 E-Class automobile with the support of a major online/offline ...
Tags: Mercedes-Benz, New York Times, OPA, Razorfish
Posted in Agencies, Design, Digital, Marketing | 1 Comment »
Wednesday, May 27th, 2009
In the Marketing Hitch Ad Industry Innovator series, David Wiggs was kind enough to profile Razorfish and my role as vice president of marketing. David indicates that Razorfish has "helped reshape marketing conversations by leading public, transparent discussions on how digital touches all aspects of the marketing enterprise." In my ...
Tags: Marketing, Razorfish, Social Influence Marketing, social media
Posted in Agencies, Marketing | 1 Comment »
Thursday, April 30th, 2009
The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish?
In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...
Tags: #rzcs, Amnesia Razorfish, Barbie, Client Summit, Dave Stewart, Mattel, McDonald's, Porter Gale, Razorfish, recession, Social Influence Marketing, Twitter, Virgin America
Posted in Agencies, Design, Digital, Marketing | 5 Comments »
Monday, April 27th, 2009
Smile - ASDA's rolling back more prices from Razorfish UK on Vimeo.
You might have heard about the fancy Razorfish online/offline viral campaign created with all® detergent Now comes British retailer ASDA (a Wal-Mart subsidiary), which asked the Razorfish London office to create digital advertising that supports ASDA's "price rollback" ...
Tags: Razorfish; ASDA
Posted in Agencies, Digital, Marketing | 2 Comments »
Friday, July 25th, 2008
Check out "Confessions of a Summer Intern" a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning on my team for several weeks. She has ...
Tags: Agencies, Avenue A | Razorfish, Digital, Razorfish
Posted in Agencies, Digital, Marketing | 1 Comment »
Saturday, June 21st, 2008
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In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...
Tags: Apple, Avenue A | Razorfish, brand, Cannes, Coca-Cola, Digital, eBay, Flickr, Google, IKEA, Interbrand, Mercedes, Netflix, Nike, Razorfish, YouTube
Posted in Agencies, Digital, Marketing | 3 Comments »
Monday, June 9th, 2008
A May 28 article by Stuart Elliott of The New York Times and a June 8 Associated Press article mention how Coors Brewing Co. has embraced Social Influence Marketing™ -- or employing social media and social influencers to meet the business and marketing needs of the enterprise. As discussed ...
Tags: Associated Press, Avenue A | Razorfish, beer, blogging, Coors, Digital, Gen Y, New York Times, Razorfish, Social Influence Marketing, social media, viral marketing
Posted in Agencies, Digital, Marketing | 8 Comments »
“All the marketing hype that’s fit to print”
