This post was mentioned on Twitter by davidjdeal: Technology = customer experience (my new blog post) http://tinyurl.com/yas8yp3…

Really like the evolution going on at Razorfish of raising the importance of technology. One of the most common discussions I enter into with my peers across verticals is the challenges we have with our agency partners delivering on the technology piece. Establishing a CTO is a great idea and I love Joe Mele’s quote, “You better have devs in your creative department.”

The technology role at agencies used to be “front-end technology.” That’s long gone. It must be more in-depth and end to end, but not in the traditional sense where companies struggle with integrating front end code into back end legacy systems. Unless companies get these skills it will be up to agencies to fill the vacuum. The cloud, as you point helps a lot. The touch screen table is another great way for brands to use technology without burdening their IT department. You may be ahead of most firms, but that’s not a bad place to be is it?

Steve