Straight talk from Razorfish Chairman Clark Kokich

October 30th, 2009     by ddeal    

Props to Razorfish chairman Clark Kokich for launching his blog, “Something to Think About.”  You should care about this one if:

  • You want a no-BS perspective on marketing from an executive who has been there, done that.
  • You’re tired of blogs from senior executives that have been so carefully vetted that they say nothing.
  • You care what one of the leaders in our industry thinks about the future of marketing based on real-world experiences with my employer, Razorfish.

I especially like his recent post, “It’s Time to Embrace Stupidity,” in which he acknowledges that marketers need to get comfortable making mistakes in a world transformed by digital.  How many senior executives are willing to say that?

Check it out, and please let Clark know what you think.


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  1. One Response to “Straight talk from Razorfish Chairman Clark Kokich”

  2. By m wachlin on Apr 9, 2010 | Reply

    Clark,
    Do you know where and how Chris is? I have tried in vain to reach those who may know. I received a strange, uncharacterisitic email from Chris. Probably a hoax, but just in case, I’m trying to confirm my suspicions.

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