Comments on: Why marketers need to create social media guidelines

By: DishyMix: Susan Bratton Podcasts & Blogs Famous Executives » Quintessential digital marketing parody. #FEED09

Mon, 07 Dec 2009 17:36:55 +0000

[...] Why marketers need to create social media guidelines (superhypeblog.com) [...]

By: DishyMix: Susan Bratton Podcasts & Blogs Famous Executives » Have you seen these illustrations? Quintessential digital marketing. #FEED09

Mon, 30 Nov 2009 18:43:44 +0000

[...] Why marketers need to create social media guidelines (superhypeblog.com) [...]

By: News Flash. Advertising Isn’t Dieing. It’s Adapting. | Kyle Lacy, Social Media - Indianapolis

Mon, 16 Nov 2009 12:22:54 +0000

[...] Why marketers need to create social media guidelines (superhypeblog.com) [...]

By: guest

guest — Wed, 30 Sep 2009 01:10:52 +0000

People doesn’t care how much you know until they know you care and stepping your way into the crowd means a lot. I couldn’t said it any better in stepping back a bit (personally admitting your mistakes is 2 steps forward) to understand your employees and better product or service.

larry
how to write a resume

By: David Deal

David Deal — Sat, 26 Sep 2009 18:17:26 +0000

Thank you Steve and Dave! Dave, I agree completely about the importance of executive buy-in — and participation, too. Our CEO Bob Lord has set the right example by being on Twitter (@rwlord).

By: Steve Furman

Steve Furman — Sat, 26 Sep 2009 03:27:15 +0000

David,

It’s really wonderful that Razorfish has published their SM guidelines. Will be a help to many.

Steve

By: Dave Rothwell

Dave Rothwell — Fri, 25 Sep 2009 00:43:35 +0000

Nice Post David. And timely too. I’m currently going through educational presentations on social media and SIM scores within my company.

Along with compliance and legal, executive buy in is so essential to the success of social media initiatives. Your post helps to further illustrate these points.

So thanks!

By: David Deal

David Deal — Thu, 24 Sep 2009 22:23:00 +0000

Thank you — I really appreciate that. And making mistakes in a transparent social world is very interesting, too!

By: Karen Pierce Gonzalez

Karen Pierce Gonzalez — Thu, 24 Sep 2009 22:03:42 +0000

These are some very good – and very real – points. I especially appreciated the “humanity” (making mistakes, collaborating).
Nicely done… will definitely reference in one of my upcoming blogs.
Best, Karen

By: Twitter Trackbacks for Superhype » Blog Archive » Why marketers need to create social media guidelines [superhypeblog.com] on Topsy.com

Thu, 24 Sep 2009 19:12:59 +0000

[...] Superhype » Blog Archive » Why marketers need to create social media guidelines http://www.superhypeblog.com/2009/09/24/why-marketers-need-to-create-social-media-guidelines – view page – cached If you are a marketing executive, you need to be actively involved in shaping your company’s employee social media guidelines. I know from experience. I’m the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which we updated recently and made publicly available on September 24. (We call them Social Influence Marketing guidelines in keeping with how our business views social media and influencers as intertwined.) Here is what you will find out if you jump into the social media pool and start swimming: * You are highly qualified to have a leadership role. Social media is about transparent communication among several communities. Marketing & communications professionals understand better than anyone the intersection of community, communication, and your company’s reputation. — From the page [...]