September, 2009 Archive
Thursday, September 24th, 2009
If you are a marketing executive, you need to be actively involved in shaping your company's employee social media guidelines. I know from experience. I'm the Razorfish vice president of marketing and keeper of the Razorfish social media guidelines, which we updated recently and made publicly available on September 24. ...
Tags: Razorfish, Social Influence Marketing, social media
Posted in Marketing | 10 Comments »
Wednesday, September 23rd, 2009
Razorfashion Retail Experience from Razorfish - Emerging Experiences on Vimeo.
On September 22, my employer Razorfish announced the launch of the Razorfish Touch Framework, a software that makes it easier for designers to create multi-touch experiences such interactive kiosks and iPhone applications. Because the software can be licensed to multiple companies, ...
Posted in Marketing | 2 Comments »
Saturday, September 12th, 2009
Marketing executives must endure an impossible learning curve. Social media. Cloud computing. Consumer generated content. So many dramatic changes to understand all at once. Is it any wonder that CMO job tenures seem shaky at best? Fortunately marketing executives have a role model for adapting constantly to dramatic change: Abraham ...
Tags: Abraham Lincoln, Civil War, Marketing
Posted in Marketing | 7 Comments »
Tuesday, September 1st, 2009
This blog post comes to you live from ad:tech Chicago 2009. On September 1, my Razorfish colleague Patrick Moorhead discusses integrating mobility and advertising with Kim Luegers of DraftFCB and Michael Chang of Greystripe. The session is moderated by Zaw Thet, 4INFO.
Tags: 4INFO, AD:TECH, DraftFCB, Greystripe, iPhone, mobile, Razorfish
Posted in Marketing | 2 Comments »
Tuesday, September 1st, 2009
This blog post comes to you live from ad:tech Chicago 2009. On September 1, Dave Friedman, president of the Americas for Razorfish (my employer) joins a panel of agency executives to discuss the role of modern agencies with their clients. Participants include David Hernandez of Tribal DDB; Drew Ianni chairperson ...
Tags: AD:TEH, DraftFCB, Razorfish, Tribal DDB, VivaKi
Posted in Marketing | 4 Comments »
Tuesday, September 1st, 2009
This blog post comes to you live from ad:tech Chicago 2009. On September 1, my Razorfish colleague Andrea Harrison challenges marketers to understand consumers in context of their social behaviors -- known as social graph analysis. It's an important topic that leads to better customer insights.
Andrea asserts that traditional forms ...
Tags: Razorfish, social media
Posted in Marketing | 3 Comments »
Tuesday, September 1st, 2009
A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media. Just the usual signs that consumers are in control, right?
I don't think so. And I don't believe ...
Tags: Dave Carroll, Dell, JetBlue, Razorfish, Social Influence Marketing, social media, Twitter, Whole Foods, Zappos
Posted in Marketing | 11 Comments »
“All the marketing hype that’s fit to print”
