August, 2009 Archive
Thursday, August 13th, 2009
How do you build a digital brand -- one that lives up to digital's potential for immersion and personalization? The following two recent Razorfish client launches highlight the roles of creativity and technology -- and demonstrate some of the nuances of branding the digital way.
Billboard
Billboard posed an interesting challenge ...
Tags: Amnesia Razorfish, Billboard, brand, Facebook, Pink Floyd, Razorfish, Twitter, YouTube
Posted in Marketing | 7 Comments »
Monday, August 10th, 2009
On August 9, Microsoft and Publicis Groupe announced that Publicis Groupe has agreed to acquire my employer Razorfish. (At Razorfish, we announced the agreement on Twitter.) The deal is expected to close in the fourth quarter. The rationale is simple: Publicis Groupe has a stated goal of broadening the breadth ...
Tags: Denuo, Digitas, Microsoft, Publicis Groupe, Razorfish, Starcom, VivaKi, Zenith Optimedia
Posted in Agencies, Digital, Marketing | 3 Comments »
Thursday, August 6th, 2009
Razorfish client MillerCoors continues to introduce product innovations during a recession, including the draft-beer box discussed July 29 in The Wall Street Journal. My employer Razorfish has helped MillerCoors launch new products, including an advertising experience, "Project:Cold," that showcases the benefits of the new Coors Light cold activated can. Project:Cold ...
Tags: Coors Light, Facebook, Miller Coors, Razorfish
Posted in Agencies, Design, Digital, Marketing | 2 Comments »
“All the marketing hype that’s fit to print”
